Digital Planning Director

ZipRecruiter; England; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

Join a leading Digital Planning team at Wavemaker, part of WPP Media, dedicated to transforming clients’ digital strategies. This role requires expertise in digital marketing, offering an exciting opportunity to support innovative solutions and client growth in a collaborative environment.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• Deep digital or performance marketing expertise is required.
• Strong track record of quality and innovation in implementational planning.
• Understanding of finance and agency operations is necessary.

Responsibilities

• Support audit of clients' digital maturity and drive growth.
• Lead overall digital channel investment considerations.
• Ensure integration of digital channels in client updates and meetings.

Skills

Client Partnering

Digital Channel Strategic Thinking

Technical Knowledge

Commercial Acumen

Digital Industry Knowledge

Ideas Creation

Job description

Job DescriptionDescription
Position at Wavemaker

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

Are you looking to join a high-performance experienced team, whose ambition is to be the most distinctive and admired data driven, Digital Planning team in the UK?

This is your opportunity to accelerate our clients digital and data transformation strategy whilst developing our Digital Planning IP within Wavemaker.

This role will suit candidates with deep digital or performance marketing expertise, with a strong track record of quality and innovation in implementational planning or activation. The role is stretching, giving candidates responsibility for the advancement of a client group’s whole Digital marketing output and the fitness of our operating model to deliver this.

In this role, you will:

• Support the Digital Planning Lead to audit our clients digital maturity, through the WM-Operating System and Digital Maturity Framework, delivering a set of indicators and actions, that drive growth and ensure our clients are future-fit.
• Working with the digital planning lead and Nexus activation teams, support in the leadership of the overall digital channel investment and ensure WM commercial considerations are taken into account.
• Work with Wavemaker product owners and with Data Partners, to ensure the right capabilities and technology are in place on the account to advance Digital marketing.
• Collaborate with the Data & Tech teams, as well as identify new opportunities to advance our clients through the suite of Digital Analytics solutions.
• Work ‘upstream’ with Strategy & Planning to ensure outputs from Provocative Planning are translated into credible Digital marketing approaches.
• Work ‘downstream’ with Platform Leads and Nexus Activation teams to ensure that the Digital channel approaches are activated with rigour and innovation.
• Support the digital lead in ensuring that all Digital channels are fully integrated into weekly/monthly client updates and meetings (this includes Ecommerce, Affiliates, and OneSearch : PPC & SEO).
• Support a ‘fluid’ way of working with Platform activation resource within each client hub.
• Being accountable to the Digital Planning Lead and Digital Planning Partner for the timely, high-quality delivery of digital marketing on the account.
• Support on new business pitches and help bring the strongest Digital solutions to our pitch RFI, RFP and presentations.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Core skills:

• Client Partnering and Consulting with Agency knowledge.
• Responds to key Digital stakeholder requests in an accurate, timely and professional manner and seeks to have a good understanding of client needs and challenges. Gains stakeholder trust by responding to stakeholder requests and needs.
• Has a good understanding of how the agency operates and works with their clients. Knows about the clients’ business and who the key digital decision-makers are there.
  
• Digital Channel Strategic thinking and Planning
• Demonstrates an interest in client challenges by asking relevant questions and helps to gather insights to help aid digital planning. Follows instructions to meet client needs but is prepared and confident to challenge briefs. Builds digital case studies and gathers insights on clients to support the team and share learnings. Demonstrates understanding of digital campaign optimization strategies and how to meet key performance indicators. Uses big picture and critical thinking in day-to-day role, flagging and escalating potential issues in client work to team members.
  
• Technical Knowledge of Products and Technical Communication skills
• Has a good understanding of Xaxis, Nexus and Finecast product and service offerings and across all digital channels. Can discuss all digital channels, products and opportunities with confidence and can apply this knowledge to meet client/agency needs.
  
• Commercial Acumen
• Has a clear understanding of how finance works and how the agency makes a profit. Ensures exceptional finance management for digital clients and works with Nexus activation teams to ensure the finance process is adhered to, including any required booking, reconciling and documenting activity within deadline (including timesheets) and addressing finance queries. Demonstrates a growing understanding of the financial impact of decisions/solutions to drive projects and analyses that support the agencies mission. Understands GroupM’s trading strategies and processes.
  
• Digital Industry Knowledge
• Demonstrates basic understanding themes in the Digital industry (programmatic/Paid Search/ SEO/AI/digital media/platforms/Analytics). Research industry information and summarizes findings. Recognizes different digital products and services and begins to understand how they are applied.
  
• Ideas Creation
• Demonstrates curiosity by asking questions regarding current products/services and processes. Contributes to idea within team settings. Provides ideas and new solutions, methods and products to update what existed prior. Demonstrates willingness to try new and innovative ideas, products and solutions.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.