Digital Planning Business Director

GroupM; London; On-site; GBP 200,000 +; Full time

Job summary

An innovative agency is seeking a Digital Planner to lead client relationships and drive digital strategies for exciting brands. This pivotal role involves managing a talented team, delivering integrated digital solutions, and navigating the dynamic digital media landscape. With a focus on collaboration and strategic thinking, you will play a key role in shaping the digital agenda for clients while ensuring high-quality outputs. If you are passionate about digital media and ready to take on a leadership challenge, this opportunity is perfect for you!

Qualifications

• Leadership role requiring digital strategy and media planning expertise.
• Experience in managing client relationships and team dynamics.

Responsibilities

• Manage client requests and delegate tasks to team members.
• Drive digital acceleration and ensure high-quality outputs.

Skills

Digital Strategy

Media Planning

Digital Consultancy

Programmatic Landscape Understanding

Analytical Skills

Leadership Skills

Communication Skills

Education

Experience in Media Agency/Marketing/Brand Management

Tools

DMP

DSP

SSP

Job description

OPENMIND

Job Title: Digital Planner

Level: Business Director

Department / Team: OPENMINDZEUR Above Market Team

Reports to: Category Lead - Purina

ABOUT OPENMIND

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

ACCOUNT OVERVIEW

OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a ZEUR SEO Senior Analyst to provide SEO expertise for in-scope Nestle categories, supporting the ZEUR Search Leads. Being above market, the role offers plenty of variety, with an enjoyable balance between hands-on SEO and market governance, ensuring we’re delivering change at scale. We have a clear plan to create something special with Nestlé’s SEO and we’d love you to be a part of it.

OVERVIEW OF ROLE:

A digital media professional, handling cutting edge, exciting brands across sectors/categories. We are looking for Senior Director – Digital who will be managing the client relationship and help drive digital agenda for the respective clients. Would deliver integrated digital solutions to fulfil client’s digital objectives.

RESPONSIBILITIES:

• Managing and being responsive to client requests, appropriately delegating tasks to individual team members.
• Guide team members to develop strategic thinking and media planning skills.
• Drive digital acceleration and application of digital planning principles.
• Work closely with the specialist teams to ensure you are up to date with their latest offerings.
• Work closely with media partners on responses to briefs or pro-actives.
• Ongoing learning of the client’s category/competitive activity as well as the changing media landscape.
• Attending meetings – internal, client and cross-agency.
• Always questioning – using the insights at our disposal, either through the strategy team or business science, consider how this might affect the overall communications for clients.
• Take part in new business pitches and provide insightful and comprehensive communication solutions for the agency and its clients.

WHAT YOU BRING:

• This is a leadership role requiring proactivity and a determination to create change.
• You are expected to have experience in digital strategy, media planning, digital consultancy and execution wherever possible in an agency environment.
• Understanding of programmatic landscape viz, trends, technologies (DMP, DSP, SSP etc.) – Preferred.
• Curiosity – always asking meaningful questions, challenging the brief if necessary.
• High attention to detail to ensure the team’s output is of the highest quality.
• Proven experience in managing people and ability to adapt management style.
• Strong team player.
• Ability to navigate difficult client situations/manage expectations in a diplomatic way.
• Enterprising – ability to identify and drive revenue opportunities.

YOUR KNOWLEDGE & ABILITIES:

• Appropriate level of media agency/marketing/brand management experience.
• Strong understanding of digital media.
• Leadership skills / potential.
• Excellent communication and presentation skills.
• Strong analytical skills (quantitative and qualitative).
• Passion for learning and openness to new challenges.
• Organised and methodical, with excellent time and project management skills.
• Demonstrate proactivity and ability to work autonomously, eager to explore and discover.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

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