Digital Planning Business Director

ZipRecruiter; Derry/Londonderry; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Director of Digital to lead innovative digital solutions for a major client. This role involves managing client relationships, driving digital strategy, and collaborating with specialist teams to deliver impactful results. You'll leverage your expertise in media planning and digital trends to create change at scale while guiding a talented team. If you have a proactive leadership style and a passion for digital media, this is an exciting opportunity to shape the future of digital marketing in a dynamic environment.

Qualifications

• Experience in digital strategy and media planning within an agency.
• Strong leadership potential and excellent communication skills.

Responsibilities

• Manage client requests and delegate tasks to team members.
• Drive digital acceleration and apply digital planning principles.
• Participate in new business pitches with insightful solutions.

Skills

Digital Strategy

Media Planning

Client Relationship Management

Analytical Skills

Leadership

Communication Skills

Teamwork

Attention to Detail

Education

Relevant Media or Marketing Experience

Tools

DMP

DSP

SSP

Job description

Job DescriptionDescription
Position at OpenMind

ABOUT OPENMIND

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestl’s media function. Core to the solution is the advanced data and technology capabilities, fueled by WPP’s investment in AI, to maximize the impact of Nestl media investment.

ACCOUNT OVERVIEW

OpenMind was recently awarded the ZEUR assignment for Nestlé Europe. With 47 countries, over 450 team members, and regular new product launches, the account seeks an experienced digital planner and leader to support the Above Market team. This role offers variety, with a balance of leadership, governance, and innovation to deliver change at scale. We aim to create something special with Nestlé and invite you to be part of it.

OVERVIEW OF ROLE:

A digital media professional managing cutting-edge brands across various sectors/categories. The Senior Director – Digital will manage client relationships and drive the digital agenda, delivering integrated digital solutions to meet client objectives.

RESPONSIBILITIES:

• Manage client requests and delegate tasks appropriately to team members.
• Guide team members in developing strategic thinking and media planning skills.
• Drive digital acceleration and apply digital planning principles.
• Collaborate with specialist teams to stay updated on their latest offerings.
• Work closely with media partners on responses to briefs and proactive initiatives.
• Continuously learn about the client’s category, competitive activity, and the evolving media landscape.
• Attend internal, client, and cross-agency meetings.
• Use insights from strategy and business science teams to inform overall communications strategies.
• Participate in new business pitches, providing insightful communication solutions.

WHAT YOU BRING:

• A proactive leadership style committed to creating change.
• Experience in digital strategy, media planning, consultancy, and execution within an agency environment.
• Understanding of programmatic landscape, including trends and technologies (DMP, DSP, SSP).
• Curiosity and the ability to challenge briefs constructively.
• High attention to detail for quality output.
• Experience managing people and adapting management styles.
• Strong teamwork skills.
• Diplomatic skills to navigate client expectations and difficult situations.
• Entrepreneurial mindset to identify and pursue revenue opportunities.

YOUR KNOWLEDGE & ABILITIES:

• Relevant media, marketing, or brand management experience.
• Strong digital media knowledge.
• Leadership potential and skills.
• Excellent communication and presentation skills.
• Strong analytical skills, both quantitative and qualitative.
• Passion for learning and embracing new challenges.

• Organized and methodical with excellent time and project management skills.
• Proactive, autonomous worker eager to explore and discover.

(Please note this is a UK-based role and requires individuals to have the right to work in this location.)