Digital Planning Account Director

ALEXANDER JAMES RECRUITMENT LTD; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading communications agency is seeking a Digital Planning Account Director to lead digital strategies and manage client accounts in the B2B technology sector. With over 8 years of experience in agency digital marketing, you will mentor a growing team and collaborate with senior stakeholders to deliver impactful campaigns. The role emphasizes strong strategic knowledge in digital marketing and client relationship management, working within a supportive and values-driven environment.

Qualifications

• Minimum of 8 years' experience in digital marketing within an agency environment.
• Proven success working with B2B technology clients.
• Strong knowledge of Paid Social, PPC, and content-led campaigns.

Responsibilities

• Lead multi-channel digital strategies across various platforms.
• Act as the strategic lead for key client accounts.
• Build detailed scopes of work and timelines for campaigns.

Skills

Digital marketing within an agency

B2B technology client management

Strategic planning

PPC and content-led campaigns

Client communication

Data analysis and performance reporting

Organizational skills

Agile/Scrum workflows

Tools

Google Ads

Meta Marketing

LinkedIn Marketing

Job description

Digital Planning Account Director

A leading, award-winning communications agency is seeking a Digital Planning Account Director to join its growing Marketing Services division. This senior-level position blends digital strategy, client leadership, and campaign delivery for high-profile B2B technology clients across international markets.

The agency is known for its strong presence in the B2B tech space, spanning sectors such as enterprise software, connectivity, and cybersecurity. It offers a supportive, people-first culture and has been consistently recognised for its workplace excellence.

About the Role In this role, you will partner closely with senior leadership to design and execute integrated digital marketing programs. You will be responsible for translating client objectives into actionable strategies and managing complex digital initiatives from planning through to delivery.

This is a client-facing role suited for someone who can advise and influence senior stakeholders, while also guiding internal teams across disciplines such as media planning, content, and creative.

Key Responsibilities:

• Lead the creation of multi-channel digital strategies across Paid Social, PPC, SEO, Display, Programmatic, and Content
• Act as the strategic lead for key client accounts within the B2B technology sector
• Build detailed scopes of work, project timelines, budgets, and resource plans for global digital campaigns
• Drive performance through media planning and oversight of Paid Social and PPC initiatives
• Develop digital brand strategies focused on awareness, consideration, and reputation management across international markets
• Serve as a senior contact for clients, providing insight, leadership, and proactive problem-solving
• Mentor and support a growing team of digital marketers and creatives

About You:

• A minimum of 8 years' experience in digital marketing within an agency environment
• Proven success working with B2B technology clients
• Strong strategic and executional knowledge of Paid Social, PPC, and content-led campaigns
• Experience managing complex, global digital programs with multiple stakeholders and deliverables
• Exceptional communication and relationship-building skills with senior-level clients
• Confident in data analysis and performance reporting, using insights to drive optimisation
• Highly organised, detail-focused, and comfortable in a fast-moving environment
• Desirable Experience in verticals such as SaaS, Cloud, Cybersecurity, or Enterprise Hardware
• Certifications in Google Ads, Meta, or LinkedIn Marketing
• Familiarity with Agile or Scrum workflows
• Additional language skills for global market support

This is a unique opportunity to take on a senior digital leadership role within a well-established and values-driven agency. If you are passionate about digital strategy and excited by the challenge of working with innovative tech brands, we would love to hear from you.