Digital Planning Account Director

ZipRecruiter; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading communications agency in the UK seeks a Digital Planning Account Director with over 8 years of experience in digital marketing to lead client strategies for high-profile B2B technology clients. The role combines strategic oversight of multi-channel campaigns with mentorship of a growing team. Ideal candidates will have robust knowledge in digital marketing disciplines such as PPC and Paid Social while excelling in client engagement and data-driven decision making.

Benefits

Supportive culture

Opportunities for professional growth

Qualifications

• 8+ years of digital marketing experience in an agency.
• Proven success with B2B technology clients.
• Strong knowledge of multi-channel digital strategies.

Responsibilities

• Lead multi-channel digital strategy creation.
• Act as strategic lead for B2B technology client accounts.
• Oversee performance of Paid Social and PPC.

Skills

Digital strategy

Client leadership

Data analysis

Communication

Tools

Google Ads

Meta

LinkedIn Marketing

Job description

Job Description

Digital Planning Account Director

A leading, award-winning communications agency is seeking a Digital Planning Account Director to join its growing Marketing Services division. This senior-level position blends digital strategy, client leadership, and campaign delivery for high-profile B2B technology clients across international markets.

The agency is known for its strong presence in the B2B tech space, spanning sectors such as enterprise software, connectivity, and cybersecurity. It offers a supportive, people-first culture and has been consistently recognised for its workplace excellence.

About the Role In this role, you will partner closely with senior leadership to design and execute integrated digital marketing programs. You will be responsible for translating client objectives into actionable strategies and managing complex digital initiatives from planning through to delivery.

This is a client-facing role suited for someone who can advise and influence senior stakeholders, while also guiding internal teams across disciplines such as media planning, content, and creative.

Key Responsibilities:

• Lead the creation of multi-channel digital strategies across Paid Social, PPC, SEO, Display, Programmatic, and Content
• Act as the strategic lead for key client accounts within the B2B technology sector
• Build detailed scopes of work, project timelines, budgets, and resource plans for global digital campaigns
• Drive performance through media planning and oversight of Paid Social and PPC initiatives
• Develop digital brand strategies focused on awareness, consideration, and reputation management across international markets
• Serve as a senior contact for clients, providing insight, leadership, and proactive problem-solving
• Mentor and support a growing team of digital marketers and creatives

About You:

• A minimum of 8 years' experience in digital marketing within an agency environment
• Proven success working with B2B technology clients
• Strong strategic and executional knowledge of Paid Social, PPC, and content-led campaigns
• Experience managing complex, global digital programs with multiple stakeholders and deliverables
• Exceptional communication and relationship-building skills with senior-level clients
• Confident in data analysis and performance reporting, using insights to drive optimisation
• Highly organised, detail-focused, and comfortable in a fast-moving environment
• Desirable Experience in verticals such as SaaS, Cloud, Cybersecurity, or Enterprise Hardware
• Certifications in Google Ads, Meta, or LinkedIn Marketing
• Familiarity with Agile or Scrum workflows
• Additional skills for global market support

This is a unique opportunity to take on a senior digital leadership role within a well-established and values-driven agency. If you are passionate about digital strategy and excited by the challenge of working with innovative tech brands, we would love to hear from you.