Digital & Performance Marketing Executive

The Gym Limited; Greater London; Hybrid; GBP 30,000 - 46,000; Full time

Benefits offered by this job

Volunteer opportunities

Job summary

The Gym Group is seeking a Digital & Performance Marketing Executive to join a hybrid Marketing team. You will own hands‑on performance marketing, planning and delivering paid search and paid social campaigns that directly drive membership growth for one of the UK’s largest gym brands.

You’ll report to the Acquisition and Performance Lead and take ownership from day one. You will work across Brand, eCommerce, CRM and Analytics, crafting data‑led optimization, reporting, and insights that inform

Qualifications

• 1–3 years in performance marketing, in‑house or agency.
• Hands‑on experience setting up, optimising and reporting Google Ads campaigns.
• Solid understanding of paid search principles and evolving landscape.
• Strong analytical skills with Excel or Google Sheets.
• Clear, confident communication with internal and external stakeholders.

Responsibilities

• Plan, execute and optimise paid acquisition campaigns across PPC and paid social to drive member growth.
• Monitor campaigns daily and make data‑led decisions to improve ROI and hit targets.
• Support new gym openings and regional campaigns tailored to local markets.
• Collaborate with agency partners and internal teams across Brand, eCommerce, CRM and Analytics.
• Track and report results, sharing insights and recommendations with stakeholders.
• Test new channels and tactics and scale what works.
• Contribute to performance dashboards and commercial reporting.
• Stay updated on platform developments and best practices in paid search and paid social.

Skills

Performance marketing

Paid search strategy

Analytical skills

Communication

Tools

Google Ads

Google Analytics

Excel/Sheets

Job description

Role: Digital & Performance Marketing Executive Location: Hybrid (3 days per week Clapham Junction, 2 days remote)

Hi, we’re The Gym Group... We’re one of the UK’s leading fitness businesses. With more than one million members, 265+ gyms and ambitious plans to keep growing, we’re the UK’s second-largest gym operator by membership and the fourth largest in Europe. Our mission is simple: to break down barriers to fitness for all. We’re large enough to make a meaningful difference, but agile enough for individuals to influence how we grow. Technology, data and new ideas play a central role - and you’ll have the opportunity to take ownership, challenge how things are done and see the impact of your work. Just as importantly, we’re a people‑first business where everyone is encouraged to be themselves. We’ve been named one of The Sunday Times Best Places to Work and awarded Investors in People Gold, alongside a host of other awards recognising our culture and our people.

About the role

This is a brilliant opportunity to get hands‑on with performance marketing at scale - planning and running paid search and paid social campaigns that directly drive membership growth for one of the UK's biggest gym brands. You will be part of a collaborative Marketing team, reporting to the Acquisition and Performance Lead, with real ownership of campaign delivery from day one.

What you’ll be doing

• Planning, executing, and optimising paid acquisition campaigns across PPC and paid social to drive new member growth.


• Monitoring campaign performance daily and making data‑led decisions to improve ROI and hit trading targets.


• Supporting new gym openings and regional campaigns, ensuring activity is tailored to local market needs.


• Working with agency partners and internal teams across Brand, eCommerce, CRM, and Analytics to deliver integrated, effective campaigns.


• Tracking and reporting on campaign results, sharing clear insights and recommendations with stakeholders on a regular basis.


• Testing new channels and tactics in a structured way and scaling what works.


• Contributing to performance dashboards and commercial reporting that inform decisions across the business.


• Staying on top of platform developments and evolving best practice in paid search and paid social.

About you

• 1 to 3 years of hands‑on performance marketing experience, either in‑house or agency‑side.


• Practical, demonstrable experience managing Google Ads campaigns, including setup, optimisation, and reporting.


• A solid understanding of paid search principles and how the search landscape is evolving.


• Strong analytical skills and confidence working with data in Excel or Google Sheets.


• Clear, confident communication skills - you will be presenting performance and ideas to internal and external stakeholders regularly.

We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that works for you as much as for us!

Your application may be reviewed by an AI tool to help assess your suitability based on the information you provide. Automated decision‑making is never used - every application is reviewed and all decisions, including whether to progress your application, are made exclusively by a member of our recruitment team. Your data will be handled in accordance with our Privacy Policy and UK GDPR.

Let us just say, we are so pleased that you are checking us out… we know that we are a great place to work but we would love to help you see that. You can really be YOU with us… whatever your career journey – we’re with you.

We’re #1 in our industry when it comes to our values, our culture and our people – check out Glassdoor if you don’t believe us. We offer a fantastic place to work in a great working culture and were recognised as #25 in the Top 50 places to work in the UK in 2022!

We may be one of the leading budget gym chains in the UK but there’s nothing budget about our investment into our people. We have retained GOLD in our investors in people award for the last 6 years and were awarded silver in wellbeing last year.

We’re also recognised as a disability confident and inclusive employer which is something we are truly proud of.

We have been through some great and positive change recently from our shiny new \"super G\" logo to our exciting digital projects and our plans are to keep being innovative, creative and agile in all that we do and we want to do that sustainably.

We hire people with real passion, positivity and enthusiasm who motivate and inspire those around them.

Our vision is to have a diverse, high performing, engaged workforce that love what they do! We have a brilliant team and opportunities for development and growth with support for success. We don't want to stand still, we're growing, innovating and adapting, we're with you to reach you career goals too.