Digital Performance Manager – London

Blue Legal; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global law firm is looking for a Digital Performance Manager in London. The successful candidate will oversee digital marketing campaigns, analyze their effectiveness using analytics tools like Google Analytics, and help optimize resources across various channels. This role offers a unique opportunity to leverage your digital expertise within the legal sector while collaborating with various internal teams.

Qualifications

• Proven experience in digital marketing with focus on analytics.
• Experience managing SEO/SEM, email, and social media campaigns.
• Understanding of legal industry preferred.

Responsibilities

• Manage and supervise digital marketing campaigns.
• Monitor and analyze the effectiveness of digital campaigns.
• Collaborate with teams to improve user experience.

Skills

Analytical skills

SEO/SEM strategies

Digital marketing expertise

Communication

Tools

Google Analytics

Job description

Home Digital Performance Manager – London

Digital Performance Manager – London

A leading global law firm is seeking a Digital Performance Manager to join their team based in London. The chosen candidate will be responsible for managing and supervising digital marketing campaigns, offering expertise in analytics and leveraging data to generate insights. The role-holder will have the opportunity to work across various digital channels and assist in the implementation and management of paid campaigns.

The Responsibilities:

• Monitor, analyse, and produce reports on the effectiveness of digital campaigns, including web metrics, SEO, email, and social media (paid and owned).
• Identify patterns and valuable insights to optimise resources & web campaigns.
• Collaborate with internal teams to develop landing pages & enhance user experience.
• Ensure data and analytics are presented in a clear and accessible manner to non-digital marketing colleagues.
• Educate and train colleagues on data analytics best practices.
• Provide data-driven insights to the content creation process.
• Utilise strong analytical skills to evaluate the overall customer experience across multiple channels and touchpoints.
• Ensure accurate setup and management of paid social campaigns across platforms.
• Responsible for regular performance-based optimisation.

The Candidate:

• Proven experience in digital marketing, specifically website and marketing analytics tools including Google Analytics.
• Demonstrable experience managing SEO/SEM strategies, email, social media, and/or advertising campaigns.
• Experience working within or an understanding of the legal industry (Preferred).

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high-profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

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