Digital Performance Lead - PPC & Paid Social

Ponderosa Agency Limited; Leeds; Hybrid; GBP 35,000 - 45,000; Full time

Benefits offered by this job

Hybrid working

25 days holiday

Pension

Life Insurance

EAP

Job summary

AC Media in Leeds is seeking a Digital Performance Manager to lead, deliver and optimise paid media campaigns across search, social and programmatic channels. You’ll work closely with client teams and channel specialists to drive insight-led, performance-driven activity aligned to client goals.

We offer hybrid working from our Leeds office (Tue-Thu in office), a 37.5-hour week, strong benefits, and a path to senior leadership.

Qualifications

• Proven experience in PPC and paid social within an agency or in-house role.
• Strong understanding of platforms including Google Ads, Meta, LinkedIn, and programmatic media.
• Strong analytical skills with the ability to extract insight from data.
• Excellent attention to detail and quality control.
• Confident communicator with strong client service skills.
• Commercial awareness and results‑focused mindset.
• Strong organisation, prioritisation, and project management skills.

Responsibilities

• Collaborate with client teams to develop comprehensive digital media plans aligned to client objectives and budgets.
• Extract insight from historic performance, benchmarks, and audience data to forecast outcomes and define KPIs.
• Build and execute campaigns across platforms including Google Ads, Meta, LinkedIn, and other paid media channels.
• Apply channel best practice to campaign setup, targeting, creative formats, and optimisation approaches.
• Ensure campaigns are delivered accurately, on time, and to brief.
• Monitor campaign performance and spend against agreed KPIs and budgets.
• Implement ongoing optimisation strategies to improve performance and efficiency.
• Produce clear, actionable insight and channel recommendations.
• Contribute to end-of-campaign reports and quarterly reviews.
• Present performance results and recommendations clearly and confidently to clients.
• Act as the go-to digital media expert for client teams and stakeholders.
• Participate in client meetings, providing confident and informed performance updates.
• Build strong, trusted relationships with clients through clear communication and expertise.
• Ensure digital activity aligns with client business goals, sector context, and challenges.
• Support the development of AC Media’s paid media and digital offering.
• Proactively identify new channels, tools, or approaches that add value for clients.
• Support client teams in identifying revenue opportunities beyond planned campaigns.
• Apply commercial awareness to planning, performance, and recommendation‑making.
• Support and guide Digital Executives or Specialists where applicable.
• Maintain high standards of accuracy, quality control, and documentation.
• Manage workload effectively across multiple campaigns and priorities.
• Contribute to efficient ways of working within the digital team.
• Stay up to date with digital trends, platform developments, and best practice.
• Test and adopt new features, formats, and technologies where appropriate.
• Balance data-driven decision-making with creative and innovative approaches.
• Share learning and insight with the wider team.

Skills

PPC

Paid social

Analytical skills

Attention to detail

Client communication

Commercial awareness

Organisation

Project management

Education

Bachelor’s degree

Tools

Google Ads

Meta

LinkedIn

Programmatic

Job description

AC Media in Leeds is seeking a Digital Performance Manager to lead, deliver and optimise paid media campaigns across search, social and programmatic channels. You’ll work closely with client teams and channel specialists to drive insight-led, performance-driven activity aligned to client goals.

We offer hybrid working from our Leeds office (Tue-Thu in office), a 37.5-hour week, strong benefits, and a path to senior leadership.