Digital Performance & Insight Analyst

Burberry; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Burberry in London is seeking a Digital Performance & Insights Analyst to turn data into actionable insights that drive digital performance, customer experience and operational efficiency. You will analyze trading performance across markets, channels and segments and support budgeting and forecasting.

You'll develop customer and journey insights for Burberry.com, identify engagement and conversion improvements, and contribute to AI-driven analytical initiatives while maintaining high-quality

Qualifications

• Experience in ecommerce, digital analytics, trading, commercial analysis or operations.
• Strong numerical and analytical skills with advanced Excel and ability to translate data into a commercial story.
• Confident communicator with written, verbal and presentation skills to explain insights clearly.
• Organised and detail-focused with ownership of recurring reporting and analytics deliverables.
• Collaborative and curious with interest in digital customer behaviour and continuous improvement.
• Experience with Looker/Power BI/Google Analytics or related platforms is beneficial.

Responsibilities

• Deliver and interpret daily and weekly digital trading performance, identifying key drivers and opportunities.
• Analyse performance across markets, categories, channels and customer segments and translate data into recommendations.
• Support digital budgeting, forecasting and performance reviews, explaining variances.
• Develop customer and journey insights across Burberry.com to improve engagement and conversion.
• Support trading plans, launches and campaigns while monitoring luxury ecommerce developments.
• Maintain and improve reporting, dashboards and data quality, adopting AI and advanced analytics.

Skills

Digital analytics

Looker/Power BI

Excel advanced

Communication skills

Ecommerce trading

Education

Degree in a relevant field

Tools

Looker

Power BI

Google Analytics

Job description

INTRODUCTION

At Burberry, our people and culture underpin how we deliver for our customers and our brand. We are building a high‑performance culture that encourages creativity and collaboration, and enables colleagues to do their best work. Guided by our reimagined purpose, To Embrace the Elements with Open Arms, we bring together diverse perspectives, skills and expertise to create exceptional luxury products and experiences. Our purpose also informs the standards of behaviour we expect, how we lead and how we make decisions across the business. Job location: London (Hybrid working, 4 days onsite)

JOB PURPOSE

We are hiring a Digital Performance & Insights Analyst to support the commercial and operational performance of Burberry’s digital business. You will turn data into clear, actionable insights that strengthen digital performance, customer experience and operational efficiency. Working across trading, customer and market performance, you will help teams understand emerging opportunities and make informed commercial decisions. The role brings together analytical thinking and digital curiosity to support how Burberry continues to evolve its online customer experience.

RESPONSIBILITIES

• Deliver and interpret daily and weekly digital trading performance, identifying key drivers, emerging risks and commercial opportunities.
• Analyse performance across markets, categories, channels and customer segments, translating data into clear recommendations and tracking outcomes.
• Support digital budgeting, forecasting and performance reviews, using historical performance and commercial insight to challenge assumptions and explain variances.
• Develop customer and journey insights across Burberry.com, identifying opportunities to improve engagement, conversion, navigation, localisation and the overall shopping experience.
• Support trading plans, launches, campaigns and priority commercial activity, while monitoring competitor and luxury ecommerce developments to identify relevant opportunities.
• Maintain and improve reporting, dashboards and data quality, contributing to more efficient analytical processes and the adoption of AI and advanced analytical approaches.

PERSONAL PROFILE

• Experience in ecommerce, digital analytics, trading, commercial analysis or operations.
• Strong numerical and analytical skills, including advanced Excel capability and the ability to translate data into a clear commercial story.
• Confident communicator with strong written, verbal and presentation skills, able to make complex insights accessible to different audiences.
• Organised and detail-focused, with the ability to take ownership of recurring reporting and analytical deliverables.
• Collaborative and curious, with an interest in digital customer behaviour, commercial performance and continuous improvement.
• Experience with platforms such as Looker, Power BI, ContentSquare or Google Analytics, or within fashion, luxury or retail, would be beneficial but is not essential.

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.