Burberry Digital Performance & Insight Analyst

Burberry; City Of London; Híbrido; GBP 50.000 - 70.000; Tempo integral

Resumo da vaga

Burberry in London is hiring a Digital Performance & Insights Analyst to turn data into actionable insights that strengthen digital performance, customer experience and operational efficiency. You will work across trading, customer and market performance to help teams understand opportunities and inform commercial decisions.

The role combines analytical thinking with digital curiosity, delivering daily and weekly trading analysis, maintaining dashboards, and supporting budgeting, forecasts and

Qualificações

• Experience in ecommerce, digital analytics, trading or commercial analysis.
• Strong numerical and analytical skills with the ability to translate data into a commercial story.
• Confident communicator with clear written, verbal and presentation skills.

Responsabilidades

• Deliver and interpret daily and weekly digital trading performance, identifying key drivers and opportunities.
• Analyse performance across markets, categories, channels and customer segments with actionable recommendations.
• Support digital budgeting, forecasting and performance reviews, explaining variances.
• Develop customer and journey insights to improve engagement, conversion, localisation and shopping experience.
• Support trading plans, launches, campaigns and priority activity while monitoring luxury ecommerce trends.
• Maintain reporting, dashboards and data quality, contributing to efficient analytics processes.

Conhecimentos

Digital analytics

Excel advanced

Communication skills

Data storytelling

Ferramentas

Looker

Power BI

ContentSquare

Google Analytics

Descrição da vaga

INTRODUCTION

At Burberry, our people and culture underpin how we deliver for our customers and our brand. We are building a high-performance culture that encourages creativity and collaboration, and enables colleagues to do their best work. Guided by our reimagined purpose, To Embrace the Elements with Open Arms, we bring together diverse perspectives, skills and expertise to create exceptional luxury products and experiences. Our purpose also informs the standards of behaviour we expect, how we lead and how we make decisions across the business.

Job location: London (Hybrid working, 4 days onsite)

JOB PURPOSE

We are hiring a Digital Performance & Insights Analyst to support the commercial and operational performance of Burberry's digital business. You will turn data into clear, actionable insights that strengthen digital performance, customer experience and operational efficiency. Working across trading, customer and market performance, you will help teams understand emerging opportunities and make informed commercial decisions. The role brings together analytical thinking and digital curiosity to support how Burberry continues to evolve its online customer experience.

RESPONSIBILITIES

• Deliver and interpret daily and weekly digital trading performance, identifying key drivers, emerging risks and commercial opportunities.
• Analyse performance across markets, categories, channels and customer segments, translating data into clear recommendations and tracking outcomes.
• Support digital budgeting, forecasting and performance reviews, using historical performance and commercial insight to challenge assumptions and explain variances.
• Develop customer and journey insights across Burberry.com, identifying opportunities to improve engagement, conversion, navigation, localisation and the overall shopping experience.
• Support trading plans, launches, campaigns and priority commercial activity, while monitoring competitor and luxury ecommerce developments to identify relevant opportunities.
• Maintain and improve reporting, dashboards and data quality, contributing to more efficient analytical processes and the adoption of AI and advanced analytical approaches.

PERSONAL PROFILE

• Experience in ecommerce, digital analytics, trading, commercial analysis or operations.
• Strong numerical and analytical skills, including advanced Excel capability and the ability to translate data into a clear commercial story.
• Confident communicator with strong written, verbal and presentation skills, able to make complex insights accessible to different audiences.
• Organised and detail-focused, with the ability to take ownership of recurring reporting and analytical deliverables.
• Collaborative and curious, with an interest in digital customer behaviour, commercial performance and continuous improvement.
• Experience with platforms such as Looker, Power BI, ContentSquare or Google Analytics, or within fashion, luxury or retail, would be beneficial but is not essential.

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.