Digital Performance Content Manager

Space Executive; United Kingdom; On-site; GBP 40,000 - 55,000; Full time

Job summary

A fast-growing wellness brand in the UK seeks a Digital Performance Content Manager to drive their content and performance strategies. This role involves managing influencer programs, producing creative content for digital platforms, and analyzing performance metrics to enhance engagement. Candidates should have at least 3 years of relevant experience and a passion for innovative advertising trends.

Qualifications

• 3+ years in a similar role with expertise in paid social advertising and influencer marketing.
• Strong grasp of creative best practices for static assets and high-production content.

Responsibilities

• Lead the in-house paid influencer program and manage content distribution.
• Plan, produce, and execute a content calendar aligned with marketing goals.
• Monitor social media performance and report metrics to leadership.

Skills

Visual storytelling

Direct response copywriting

Production workflows

Basic data analysis

Organizational skills

Leadership skills

Job description

Our client, a fast-growing wellness brand redefining its space, is looking for aDigital Performance Content Managerto shape their creative and performance strategies. You'll lead the end-to-end production of digital content, manage paid influencer programs, and oversee freelance creative teams. This is an opportunity to take full ownership of creative processes and make a measurable impact on the growth of a vibrant brand.

Responsibilities:

Influencer & Freelance Management:

• Lead the in-house paid influencer program, maintaining strong relationships with agencies and influencers.
• Manage content commissioning and distribution across organic and paid digital channels.
• Oversee contracts, budgets, and deliverables for freelance creatives.

Content Strategy & Execution:

• Plan, produce, and execute a content calendar aligned with product launches and marketing goals.
• Develop and manage high-quality content for platforms like TikTok, YouTube Shorts, and Snapchat.
• Ensure all projects meet deadlines, budgets, and creative standards.

Performance & Analysis:

• Monitor social media performance to refine strategies for growth and engagement.
• Report performance metrics and trends to leadership, identifying areas for improvement.

Requirements:

Experience:

• 3+ years in a similar role, with expertise in paid social advertising, influencer marketing, and DTC e-commerce.
• Strong grasp of creative best practices for static assets, UGC, and high-production content.

Skills:

• Visual storytelling and direct response copywriting.
• Proficiency in production workflows and basic data analysis.
• Strong organizational and leadership skills to manage multiple projects effectively.

Mindset:

• Creative thinker passionate about trends and innovations in advertising.
• Excellent communication skills and a collaborative approach to team dynamics.

Their office is in Camden and you'll be expectedin the office most of the time.