Digital Partnerships Assistant Manager (Full-time)

Selfridges; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading retail company seeks an ORM Assistant Manager to oversee online retail media campaigns. This role involves managing campaigns, analyzing data, and collaborating with various stakeholders to drive performance and optimize brand success. The ideal candidate should possess strong analytical skills and previous experience in digital marketing.

Qualifications

• Understanding of marketing metrics and KPIs (CPC, CVR, CTR, ROAS).
• Experience in Digital, E-Commerce, Marketing, or Performance Marketing roles required.
• Strong written and verbal communication skills.

Responsibilities

• Own the retail media calendar and manage campaign bookings.
• Analyse campaign performance and deliver actionable recommendations.
• Collaborate with brand partners for in-store services setup.

Skills

Analytical skills

Data interpretation

Campaign management

Cross-functional collaboration

Tools

Google Analytics

Excel

Tableau

Power BI

Job description

Job Introduction

As a key member of the Digital team, you will support with the day-to-day delivery of our Online Retail Media program, as well as new digital initiatives. You will own the end-to-end campaign management of display and sponsored product ads, ensuring campaigns are delivered on time, within budget, and exceed performance targets. Additionally, you will own the management and delivery of the Selfridges’ appointment and services activity. You will be data driven, provide post-campaign analysis and actionable insights, assist with building media plans and share strategic recommendations . You will collaborate cross-functionally with a range of mid-senior level stakeholders, including brand partners, internal teams, and external third-party ad-tech providers.

As the ORM Assistant Manager you will:

• Campaign briefing and co-ordination: Own the retail media calendar, manage campaign bookings, and oversee the full campaign workflow from brief to launch. Ensure all creative assets comply with guidelines and set up campaigns within agreed timelines.
• Campaign optimisation: Collaborate with the third-party Campaign Manager to monitor and optimise campaigns to meet brand campaign KPIs and drive successful performance, providing in flight-campaign recommendations and drive incremental spend conversations with brands.
• Data analysis & post campaign reporting: Analyse campaign performance, create insightful brand reports, and deliver actionable recommendations and spend forecasts. Present results to internal teams and producing best-in-class case studies that showcase campaign success to be used to support new sales.
• Cross-Functional Collaboration: Collaborate with internal and external stakeholders across marketing and digital teams to ensure seamless campaign execution and serve as the retail media campaign subject matter expert.
• Competitor Research: Stay informed on industry trends and emerging technologies in online retail media. Use insights to optimise platforms and share new ideas to improve brand and customer experience.
• Appointments & Services: Collaborate with brand partners to gather and define requirements for in-store services, as well as manage the set-up of services within the JRNI booking platform. Additionally, you will develop and manage briefs to ensure a seamless and engaging on-site experience.

The ideal candidate:

• Proven understanding of key marketing metrics and KPIs (CPC, CVR, CTR, ROAS, etc.). Experience of programmatic advertising and familiarity with DSPs (Demand-Side platforms) is a plus but not essential.
• Data-driven mindset with strong analytical skills; comfortable interpreting and deriving insights from a variety of data sets. Experience with tools like Google Analytics, Excel or data visualization platforms (e.g., Tableau, Power BI) is desirable .
• Previous experience in Digital, E-Commerce, Marketing, or Performance Marketing roles, ideally within a brand, agency, or retail environment.
• Familiarity with campaign briefs, workflows, and calendar management; able to juggle multiple projects under tight deadlines.
• Self-motivated, proactive, and eager to learn with a positive, enthusiastic attitude and the ability to handle challenges in a fast-paced environment.
• Exceptional verbal and written communication skills; confident in presenting to brands and stakeholders at various levels.
• Demonstrated ability to manage cross-functional relationships and collaborate effectively with marketing, creative, and digital teams.
• Strong interest in eCommerce, digital marketing, and the retail tech industry.