Digital Optimisation Manager

policyexpert; Greater London; Hybrid; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Pension match up to 7%

Private medical & dental

Learning budget £1,000/year

Study leave

Enhanced maternity & paternity

Travel season ticket loan

London events & Private Lounge

Employee Wellbeing Programme

Prayer room in Office

Job summary

Policy Expert is seeking a Digital Optimisation Manager to lead and accelerate the optimisation programme across all brands and products. You will set roadmaps, prioritise high-impact opportunities, and ensure tests convert insights into measurable improvements.

You will work in a hybrid London-based role, balancing value and volume, and collaborating with multiple teams to drive customer and commercial outcomes through rigorous experimentation and analysis.

Qualifications

• Hands-on experience of Optimizely (essential).
• Experience with ContentSquare is preferable.
• Experience of GA4 is preferable; tagging experience would be an advantage.
• Strong understanding of balancing value versus volume when prioritising tests.
• Financial services experience is preferable.
• Self-starter who can work autonomously across multiple products/brands.
• Collaborative and confident with many teams.

Responsibilities

• Own optimisation programme across all brands, products and tiers and set the roadmap.
• Prioritise opportunities to improve customer and commercial outcomes.
• Design and run experiments in Optimizely from start to finish.
• Analyse results and translate into actionable recommendations.
• Use ContentSquare and GA4 to map journeys, measure results and spot trends.
• Share learnings with stakeholders and build a test-and-learn culture.

Skills

Optimizely

ContentSquare

GA4

Experimentation

Stakeholder comms

Autonomous work

Cross-team collab

Tools

Claude

BigQuery

Job description

Policy Expert - Digital Optimisation Manager

Are you ready to transform the insurance industry?

Policy Expert is a forward-thinking business that loves to get things done. Leveraging proprietary technology and smart data, we offer reliable products and a wow customer experience.

Having achieved rapid growth since being founded in 2011, we've won over 1.5 million customers in Home, Motor and Pet insurance and have been ranked the UK's No.1-rated home insurer by Review Centre since 2013.

Hear from our team about what it's like working at Policy Expert

Your day to day:

Own our optimisation programme across all our brands, products and tiers. You'll set the roadmap and prioritise the biggest opportunities to improve customer and commercial outcomes.

Keep value versus volume at the heart of every decision. You'll judge ideas and test results on what they're worth to us, not just how many more sales they bring.

Keep improving customer journeys, using performance data and customer insight to find and remove friction.

Turn opportunities into clear hypotheses and run experiments from start to finish in Optimizely. That covers test design, success measures, execution, analysis and recommendations.

Balance quick wins with bigger ideas that could change performance, and turn successful tests into improvements we can roll out at scale.

Use ContentSquare to understand how customers behave, from setting up mapping through to reporting.

Use GA4 and BigQuery to measure results and spot trends, and help shape the tagging we need to track performance properly.

Use tools like Claude to speed up analysis, generate ideas and make reporting quicker.

Work closely with teams across the business to agree priorities, get tests live and share what we learn.

Explain results and recommendations clearly to stakeholders at every level, and help build a strong test-and-learn culture.

Be our go-to expert on optimisation and experimentation.

Who are you:

• You're an experienced optimisation specialist, ready to take the next step into running the programme.
• Hands-on experience of Optimizely (essential).
• Experience of ContentSquare, from mapping set-up to reporting, is preferable.
• Experience of GA4 is preferable. Tagging experience would be an advantage.
• An excellent understanding of value versus volume, and how to balance them when prioritising work and judging tests.
• Financial services experience is preferable.
• A subject matter expert who can explain experimentation in plain terms to non-specialists.
• A self-starter who works autonomously. You'll own your programme and keep it moving without needing to be directed.
• Comfortable working across multiple products, tiers and brands, and keeping priorities straight between them.
• Collaborative and confident working with lots of different teams.

Benefits:

• This role will be based in our London office in a 50/50 Hybrid mode.
• We match your pension contributions up to 7%
• Private medical & Dental cover
• Learning budget of £1,000 a year + Study leave (with encouragement to use it)
• Enhanced maternity & paternity
• Travel season ticket loan
• Access to a wide selection of London O2 events and use of a Private Lounge
• Employee Wellbeing Programme
• Prayer room in Office

What We Stand for and Next Steps

We pride ourselves on being an equal opportunity employer. We treat all applications equally and recruit based solely on an individual's skills, knowledge, and experience. The quality and growing diversity of our team is a testament to this commitment

At Policy Expert, we are committed to fostering an inclusive and supportive environment for all candidates. If you require any reasonable adjustments during the interview process to accommodate your needs, please do not hesitate to let us know. We are dedicated to ensuring every candidate has an equal opportunity to succeed and will work with you to provide the necessary support.

We aim to be in touch within 14 working days of your application - you will be notified if successful or unsuccessful. Please be encouraged to apply even if you do not meet all the requirements.