Digital Optimisation Manager

McCarthy Stone; Bournemouth; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company is seeking a Digital Optimisation Manager to drive their digital performance strategy. The role entails optimizing customer experiences through CRO, personalisation, and UX enhancements, leveraging a variety of analytical tools to deliver data-driven results. Candidates should possess a strong background in digital marketing analytics, collaborative skills, and a degree related to Digital Media or Marketing.

Benefits

Competitive salary plus discretionary annual bonus

Company pension scheme

Life assurance

Professional subscriptions paid for

24 days holiday (rising to 28) plus bank holidays

Remote working options

Two fully paid volunteering days annually

Private Healthcare Insurance

24/7 Employee Assistance Programme

Colleague benefits booklet offering discounts

Qualifications

• Proven experience in CRO and personalisation.
• Strong understanding of UX/UI and digital optimisation.
• Hands-on experience with A/B and multivariate testing.

Responsibilities

• Own and deliver the digital optimisation roadmap.
• Lead end-to-end testing programmes using tools like Convert.
• Analyse customer journeys for optimisation opportunities.

Skills

CRO

Personalisation

UX

Data-driven decision-making

Analytical skills

Education

Degree in Digital Media, Marketing, or Data Analytics

Tools

Google Analytics

Hotjar

SEMrush

Sitecore

Convert

Job description

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Client:

McCarthy Stone

Location:

Bournemouth, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

6667fd4cb980

Job Views:

6

Posted:

17.06.2025

Expiry Date:

01.08.2025

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Job Description:

About You

Are you a data-driven digital leader with a passion for optimisation and customer experience? We're looking for a Digital Optimisation Manager to drive our digital performance strategy - championing CRO, personalisation, and UX enhancements that deliver real, measurable results. This is your opportunity to make a tangible impact across high-profile digital platforms, leveraging cutting-edge tools to elevate user journeys and business outcomes.

In this role, you will take ownership of digital optimisation programmes from concept to execution. With a strong foundation in digital marketing or analytics and deep insight into user behaviour, you’ll turn complex data into clear, actionable strategies. Whether it’s configuring multivariate tests in Convert or Sitecore, or analysing session recordings in Hotjar, you're fluent in the tools and techniques that drive performance.

You are collaborative by nature and thrive in fast-paced, agile environments. Working across product, tech, and marketing teams, you’ll manage competing priorities while staying focused on continuous improvement. From leading sprint reviews and refining UX flows to presenting test insights to stakeholders, your strategic thinking and attention to detail set you apart.

What you bring to the role:

Proven experience in CRO, personalisation, and data-driven decision-making

Strong understanding of UX/UI and digital optimisation tools (e.g., Google Analytics, Hotjar, SEMrush, Sitemorse, Convert)

Hands-on experience with A/B and multivariate testing tools (e.g., Sitecore, Convert, or Webtrends Optimize)

Familiarity with Digital Experience Platforms (DXPs) such as Sitecore

We Will Give You

Competitive salary plus discretionary annual bonus

Company pension scheme

Life assurance

Professional subscriptions paid for

24 days holiday (rising to 28) plus bank holidays

Remote working to support flexibility

Two fully paid volunteering days annually, supported by the McCarthy Stone Foundation

Private Healthcare Insurance (Employee only), remote GP access, 24/7 Employee Assistance Programme (including counselling and legal advice), and eyecare vouchers

Colleague benefits booklet offering discounts and promotions

Family-friendly policies

Your Impact

In this pivotal role, you will drive our digital optimisation agenda—improving conversion, enhancing user experience, and enabling personalisation at scale. Your work will directly influence how customers engage with our brand online.

What you will do:

Own and deliver the digital optimisation roadmap, focused on CRO, UX enhancements, and personalisation.

Lead end-to-end testing programmes using AB/multivariate testing tools like Convert, Webtrends Optimize, and Sitecore.

Analyse customer journeys using tools such as Google Analytics, SEMrush, Hotjar, and Sitemorse to identify and implement optimisation opportunities.

Translate complex data into clear, actionable insights and present these to key stakeholders.

Collaborate with digital, content, and product teams to plan, implement and measure test-and-learn initiatives.

Help shape digital experiences using DXP platforms such as Sitecore to deliver personalised content and journey improvements.

Play an active role in agile sprint planning and digital project delivery.

Your Attributes

You will bring:

Technical Excellence: Proven experience in CRO, personalisation, and data-led optimisation strategies.

Analytical Insight: Sharp analytical skills and the ability to turn data into action.

Tool Mastery: Hands-on experience with digital tools such as Google Analytics, SEMrush, Hotjar, Sitemorse, Sitecore and Convert.

Testing Leadership: Strong understanding of AB/multivariate testing and optimisation platforms.

UX/UI Knowledge: A keen eye for user experience and interface design, and how this impacts conversion.

Collaborative Spirit: Great communicator who thrives in cross-functional teams.

Agile Mindset: Comfortable working in agile environments with iterative planning and delivery cycles.

Education: A degree in Digital Media, Marketing, Data Analytics or a related field.

At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues. We welcome applications from all, regardless of personal characteristics or background.

All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date.