Digital Optimisation Experience Manager (6 months)

NatWest Group; City Of London; On-site; GBP 60,000 - 80,000; Part time

Job summary

A financial services provider in City of London is seeking a Digital Optimisation Experience Manager for six months to enhance the digital customer experience. The role involves analyzing customer journeys, conducting A/B testing, and collaborating with stakeholders. Candidates should have experience with content management systems and web analytics. Strong communication skills and a creative mindset are essential.

Qualifications

• Experience with content management systems like Adobe Experience Manager or similar.
• Proficiency with Adobe Analytics, Google Analytics, or Contentsquare.
• Experience with A/B testing platforms like Adobe Target or similar.

Responsibilities

• Analyze and improve the digital customer experience.
• Monitor competitor activities and market responses.
• Conduct A/B testing and evaluate optimisation efforts.
• Collaborate with stakeholders from conception to post-launch.

Skills

Content management systems experience

Proficiency with web analytics platforms

A/B testing platforms experience

Strong communication skills

Strategic direction for customer experiences

Adaptability

Job description

What you'll do

As a Digital Optimisation Experience Manager, you'll work with stakeholders to analyze, identify, and improve the digital customer experience. Your focus will be on removing friction in the customer journey through web personalisation, A/B testing, and content refinement. You will design and conduct research to gather customer feedback to enhance experiences and address pain points. Additionally, you'll coach colleagues and share insights and best practices.

Your role will also involve:

1. Monitoring competitor activity and market responses
2. Planning, scheduling, and executing delivery roadmaps and managing backlogs
3. Conducting A/B testing and experimentation to evaluate optimisation efforts
4. Collaborating with stakeholders to manage change from conception to post-launch monitoring
5. Ensuring brand consistency, customer experience, and engagement are considered at all stages

You should be passionate about customer experience and continuous improvement, proficient in data analysis to identify friction points, and capable of developing hypotheses to address these issues. A creative mindset and a successful track record in digital experience optimisation are essential.

Required skills include:

1. Experience with content management systems like Adobe Experience Manager or similar
2. Proficiency with web analytics platforms such as Adobe Analytics, Google Analytics, or Contentsquare
3. Experience with A/B testing platforms like Adobe Target or similar
4. Strong communication skills to influence and engage stakeholders
5. Ability to set strategic direction for customer experiences
6. Adaptability to change and a fast-paced environment

This role is offered for six months and does not meet Skilled Worker visa sponsorship requirements.