Digital Optimisation Experience Manager (12 months)

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Digital Optimisation Experience Manager (12 months), London

Client: NatWest

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

Join us as a Digital Optimisation Experience Manager

• If you’re passionate about optimising digital experiences and have a strong understanding of conversion rate optimisation practices, we’d like to hear from you
• Manage the design and delivery of the bank of the future by delivering increased customer value and effortless customer experiences through web optimisation and content improvement
• Join a fast-paced, customer-focused centre of excellence that champions innovative thinking and problem solving to find and fix customer pain points
• This role is for a period of 12 months

What you'll do

As a Digital Optimisation Experience Manager, you'll work with stakeholders to analyze, identify, and deliver improvements to the digital customer experience. Your focus will be on systematically removing friction within the customer journey through web personalisation, A/B testing, and content refinement.

You will design and implement research to gather customer feedback, understand needs, and resolve pain points. Additionally, you'll enhance colleagues' capabilities through coaching and sharing insights and best practices.

Your responsibilities include:

• Monitoring competitor activity and market responses
• Planning, timing, and executing delivery roadmaps and backlogs
• Conducting A/B testing and experimentation to validate optimisation impacts
• Managing change delivery from vision to post-live validation and monitoring with stakeholders
• Considering brand, customer experience, and engagement impacts at every stage

The skills you'll need

You should be passionate about customer experience and continuous improvement, proficient in using data sources to identify friction points, and capable of building hypotheses to improve conversion. Creativity, a track record of developing impactful propositions, and experience in digital experience optimisation are essential.

We are looking for:

• Experience with content management systems like Adobe Experience Manager or similar
• Experience with web analytics platforms such as Adobe Analytics, Google Analytics, or Contentsquare
• Experience with A/B testing platforms like Adobe Target or similar
• Strong communication skills to influence and engage others
• Ability to implement strategic directions for future customer experiences
• Adaptability to changing environments and a willingness to learn and encourage others