Digital Operations Representative

Caterpillar; Metropolitan Borough of Solihull; On-site; GBP 50,000 - 58,000; Full time

Benefits offered by this job

Annual bonus 10%

Private medical

Vision & dental insurance

Green Car Scheme

Share scheme 50% matched

Contributory pension

Free car parking

Caterpillar Advantage

Job summary

Caterpillar is seeking a Digital Adoption Representative to support dealers across Europe within Cat Digital. You’ll drive adoption of data platforms, connect with stakeholders, and influence the use of ecommerce, fleet management, and condition monitoring tools.

This role blends advisory work with hands-on enablement to accelerate digital growth and customer value. You’ll collaborate with internal teams, leverage Caterpillar applications, and promote effective use of CRM and ERP systems to

Qualifications

• Customer focus and satisfaction drive decisions across business units.
• Ability to provide technical or business guidance to clients and internal teams.
• Strong decision-making tools and informed judgment for priority setting.
• Effective communication practices to convey ideas and needs clearly.
• Ability to manage relationships with clients, dealers, and peers across projects.
• Experience influencing internal partners and dealers to drive adoption of digital tools.
• Ability to thrive in a fast-paced environment with ambitious goals.

Responsibilities

• Governs dealer execution of digital initiatives to support business growth.
• Works with stakeholders to drive adoption of new technology.
• Enables revenue growth and digital adoption through ecommerce, fleet mgmt, and customer data.
• Supports dealers as a trusted advisor on project prioritization and resource allocation.
• Leads processes improvement in data management, platform deployment, and technology adoption.
• Develops and implements adoption and communication strategies for new products and platforms.
• Supports dealers across Europe as the Digital Adoption Representative.

Skills

Customer focus

Consulting

Decision making

Effective communications

Relationship management

Influence internal partners

Fast-paced environment

Tools

VisionLink

Cat Central

Parts.Cat.Com (PCC)

SIS

Salesforce

ERP platforms

MS Excel

PowerPoint

Job description

• Governs dealer execution of several strategically important Digital initiatives to support business growth while working with various stakeholders to drive adoption of new technology.
• Enables revenue growth and digital adoption by ensuring dealers continue to grow their active customers on ecommerce, fleet management, condition monitoring, connectivity and customer data.
• Actively supports dealers by being a trusted advisor on Digital projects prioritization, ensuring resources are allocated to execute accordingly.
• Leads processes improvement on areas such as data management, platform deployment and technology adoption to deliver the best customer experience.
• Supports the development and manages implementation of internal/external adoption and communication strategies for new products, technology platforms, and applications.
• As a Digital Adoption Representative, you will support dealers situated in the Europe region.

What You Will Have:

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customised customer solutions.
• Consulting: Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to clients, both internal and external; ability to apply consulting knowledge appropriately.
• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyse situations and reach productive decisions based on informed judgment.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviours.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Experience working with Caterpillar applications such as VisionLink, Cat Central, Parts.Cat.Com (PCC), SIS
• Knowledge in MS Suite, including Excel, PowerPoint and AI solutions
• Knowledge of CRM tools such as Salesforce and ERP platforms
• Ability to influence internal business partners, dealers, and customers on the various digital tools to drive adoption and utilization.
• Ability to work in a very fast-paced environment with ambitious goals

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Join us as a Digital Adoption Representative with the Digital Adoption and Customer Success organization within Cat Digital! Here you'll be at the forefront of innovation-empowering our dealer network with cutting-edge technology, enhancing customer satisfaction, and fueling business growth. In this dynamic role, you'll be the strategic force behind key digital initiatives, helping our partners thrive in a rapidly evolving marketplace. If you're a forward-thinker who thrives on collaboration, problem-solving, and making a measurable impact, this is your opportunity to lead change and make a difference. Let's build something extraordinary together.

From day one, you're set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.

You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it's important to do work that matters.

About Caterpillar Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For the past 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

About Cat Digital Working with our enterprise partners and Cat Dealers, we execute key components of Caterpillar's digital and marketing portfolios, including global marketing & branding, connectivity, enterprise data, analytics and AI, equipment management, eCommerce, digital marketing, rental & used digital solutions, and aftermarket leads & insights. We collect and process large amounts of data from more than 1.5M connected assets and other data sources, such as engineering recommendations for maintenance, dealer work order invoices, inspections, and many others. We use the data generated to run advanced analytics, materialize common services, and transform data into business-changing insights. This data feeds a suite of applications-including eCommerce, equipment management, service and condition monitoring-to support customers in the industries we serve.

Just a quick heads-up: We start reviewing applications as soon as they come in, so if you're interested, don't wait too long! We may close the advert early if we feel we've got a strong pool of potentially suitable applicants.

Salary: £49,500-£57,500 depending on experience

Benefits: 27 days annual leave + bank holidays, up to 10% annual bonus, Flexible Buy in Benefits such as Private Medical, Healthcare, Vison & Dental schemes, Green Car Scheme and more, Share Scheme (50% Company Matched), Contributory Pension Scheme (Contribution double by Company up to 10%), Free Car Parking, Caterpillar Advantage website