Digital Merchandising Manager

easyJet Airline Company PLC; Luton; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private medical insurance

25 days holiday + bank holidays

Annual credit towards an easyJet holi‑

Job summary

easyJet Airline Company PLC is seeking a Digital Merchandising Manager to lead end-to-end strategy across easyJet’s digital channels. You’ll drive conversion and engagement through data-driven content, testing and cross-functional collaboration with product, commercial and UX teams.

Based in Luton with hybrid flexibility, the role involves shaping the roadmap, analysing customer journeys and delivering measurable improvements across UK and EU markets.

Qualifications

• Experience in digital merchandising, eCommerce or online trading.
• Familiarity with analytics tools and testing platforms to drive decisions.
• Strong stakeholder management and collaboration with cross-functional teams.
• Experience in agile environments and content-driven digital products.

Responsibilities

• Own end-to-end digital merchandising strategy across easyJet’s digital channels.
• Use A/B and multivariate testing to improve conversion and engagement.
• Analyse customer behaviour, sales performance and booking funnels.
• Shape development roadmap with product and commercial teams to meet business goals.

Skills

Digital merchandising

eCommerce

Analytics

A/B testing

Stakeholder management

Agile

CMS

Tools

A/B testing platforms

Multivariate testing

Content management system

Job description

Job Description - Digital Merchandising Manager (17292)

Luton | Full-time | Hybrid

We support hybrid working, and you’ll spend 60% of your time each month in the office.

You’re passionate about creating seamless digital experiences that help customers find, book and add more to every journey.

The opportunity

As Digital Merchandising Manager, you’ll shape how customers discover flights, ancillaries and holiday products across easyJet’s websites and app. Reporting to the Head of eCommerce Performance, you’ll lead the strategy, coordination and execution of commercially driven digital content across UK and EU markets.

You’ll bring together customer insight, data and testing to improve conversion, engagement and overall booking performance, while working closely with commercial, product and digital teams to deliver measurable results.

The team & culture

You’ll join a collaborative eCommerce function that works closely with Digital Product, UX, Commercial and Development teams. It’s a fast-moving environment where experimentation, customer focus and continuous improvement are encouraged every day.

What you’ll be doing

You’ll own the end-to-end digital merchandising strategy across easyJet’s digital channels, ensuring customers can easily discover and book the products most relevant to them.

Using A/B and multivariate testing, you’ll continually evaluate content, layouts and journeys to identify opportunities to improve conversion and engagement.

You’ll analyse customer behaviour , sales performance and booking funnels, turning insights into practical recommendations and clear priorities.

Working closely with product and commercial teams, you’ll help shape the development roadmap and ensure merchandising activity supports wider business goals.

What we’re looking for

You’ll have experience in digital merchandising, eCommerce or online trading, ideally in travel, retail or another high-volume transactional environment.

You’ll be comfortable working with analytics tools, customer data and testing platforms, using evidence to build business cases and measure impact.

Experience collaborating with UX, product and development teams in agile environments will help you succeed, alongside strong stakeholder management skills.

A commercial mindset, excellent communication skills and experience with content management systems are essential. Knowledge of conversion rate optimisation principles and testing methodologies is important.

What you’ll get

• Competitive base salary + up to 20% bonus
• Private medical insurance
• 25 days holiday + bank holidays
• Annual credit towards an easyJet holiday
• Excellent staff travel benefits
• Flexible benefits package including share schemes

Diversity isn't a checkbox — it's how we fly

We know that great ideas come from different experiences and perspectives. We welcome applications from people of all backgrounds and are committed to creating an inclusive environment where everyone can thrive.

Reasonable Adjustments

At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at [e-mail]. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.

Business Area

Technology