Digital Media Specialist - Part Time

Response Personnel Ltd; Dunstable; On-site; Part time

Job description

Digital Media Specialist - Part Time

Temporary contract, immediate start to 31st December 2025

GBP16.14 per hour

20 hours per week

Monday to Friday 13.00 - 17.00

Remote working (For induction purposes must be able to commute to Dunstable for the first week)

We are looking for a part-time Digital Media Specialist to help shape and execute our clients North American marketing strategy. This role requires a mix of strategic thinking and hands-on execution. The ideal candidate should have a passion for driving impactful marketing initiatives within a global matrix organisation.

As a Digital Media Specialist, you will be responsible for:

1. Collaborating with BU Brand Activation and BU Brand Communications to define and refine the social media strategy for the brand, aligned with business goals.
2. Strategically managing the United States and Canada organic and paid social media activation to grow brand awareness and engagement. This includes:


1. Designing and executing local social media campaigns across multiple channels following best practices and using Sprinklr.
2. Acting as the primary liaison between North America and the agency, ensuring clear communication, alignment on deliverables, and timely execution of local paid social campaigns, including managing budget, billing, and campaign optimisations.
3. Evaluating agency performance and providing feedback to optimise processes and outcomes.
4. Developing and managing the North America social media content calendars, ensuring an always-on presence with timely and relevant content.
5. Ensuring consistency in messaging and visual identity across all materials and platforms.
6. Monitoring and analysing social media campaign performance, providing actionable insights for improvement, including but not limited to creative and on-page testing, bid adjustments, and budget allocation.
7. Tracking and analysing industry trends and competitive activations to proactively identify opportunities for expansion and optimisation.
8. Supporting in identifying metrics for the effectiveness of social media advertising enhancements.
9. Executing the roll-out of the Advocacy program and publishing optimised content.
10. Monitoring Community Management by responding to and handling comments following standard processes.
11. Driving alignment between multiple stakeholders to ensure social media content and activation supports overall strategy.

Additional tasks:

1. Developing and implementing SEO strategies to enhance online visibility.
2. Providing training and support to team members on social media best practices and tools.
3. Creating newsletters/e-blasts via Click Dimensions.
4. Publishing local press releases on the website.

Core Competencies:

1. Exceptional verbal and written communication skills, with the ability to craft compelling narratives.
2. Strong design and presentation skills, with proficiency in PowerPoint or similar tools.
3. Proficiency in marketing platforms and tools, such as Sprinklr, Seismic, Click Dimensions, or similar CRM and email marketing tools.
4. Analytical mindset with the ability to track and report on key marketing metrics.
5. Hands-on management experience with LinkedIn, Meta, X.
6. Knowledge of media buying/planning, analytics, and KPIs.
7. Experience with vendor negotiations.
8. Experience with billing, budget management, and reconciliations.
9. Experience with Microsoft 365 required.
10. Experience with Sprinklr preferred.
11. Experience with Click Dimensions preferred.

Response Personnel, an independently owned company and experts in recruitment since 1997.

Specialists in Permanent, Temporary and Contract recruitment within a number of niche divisions and industries, including: Commercial, Industrial and Engineering sectors.