Digital Media Specialist- Leeds

Arla Foods; Leeds; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading dairy company in Leeds seeks a talented Digital Media Specialist to shape media buying and consumer engagement across global markets. The role entails executing campaigns, analysing performance, and collaborating with media specialists. Ideal candidates have experience in digital campaigns and a solid grasp of ad ecosystems. This position offers a competitive salary, hybrid working, and any potential international travel opportunities.

Benefits

Competitive salary

26 days holiday + Bank Holidays

Hybrid and flexible working

Pension contribution matched up to 6%

Free on-site gym

Opportunity for international travel

Cheese hamper at Christmas

Qualifications

• Experience in setting up and executing digital campaigns across multiple platforms.
• A solid understanding of the digital media buying process.
• Familiarity with digital ad ecosystems.
• Experience in the biddable media or retail media space is desirable.

Responsibilities

• Set up social media and online video campaigns on various platforms.
• Analyse campaign performance and recommend changes.
• Support with data and KPI analysis.
• Collaborate with global teams.
• Understand audience behaviours to build consumer journeys.

Skills

Strong analytical skills

Experience in digital campaigns

Confidence in communication

Proactive mindset

Tools

Google Analytics

Ad Server

DSPs

Job description

Overview

Arla Foods are on the lookout for a talented Digital Media Specialist to join our ambitious in-house digital team on a permanent basis. In this role, you’ll help shape the future of media buying and consumer engagement across our global markets.

You’ll work on household favourite brands like Lurpak, Anchor, and Arla Cravendale, while supporting the launch of new innovating products and brands. Whether your experience is in buying online video, social campaigns, agency or in-house - we’d love to hear from you!

What do we offer?

• Competitive salary (salary discussed at application stage)
• 26 days holiday + Bank Holidays
• Hybrid and flexible working
• Pension contribution matched up to 6%
• 4 x annual salary life assurance

• Free to use onsite Gym
• Free on-site parking (with electric charging points)
• Access to discounted products in our Staff Shop
• People agenda commitment to training and development
• Flexible Benefits- buy up to 5 days annual leave, reward gateway scheme- discounts with various retailers via my benefit platform.
• Opportunity for international travel
• Most importantly - Cheese hamper at Christmas!

How will you make an impact?

Reporting into the local Media Buying Manager, you’ll play a hands-on role in executing campaigns and collaborating with fellow media specialists to bring our digital vision to life.

Note: The following are key responsibilities:

• Setting up Social Media & Online Video campaigns on a variety of platforms including Facebook, Instagram, Pinterest, Netflix, Youtube, and ConnectedTV.
• Analyse campaign performance and recommend inflight tactical changes to maximise performance across social and programmatic channels.
• Supporting with data and KPI analysis.
• Collaborating with global teams & drawing inspiration from colleagues across Europe and MENA regions.
• Understand Arla’s audience behaviours to build optimal consumer journeys.
• Explore and test new media platforms, channels, and formats.

What will make you successful

You’re a confident communicator with strong analytical skills and a passion for turning campaign results into future activations. You build trust across teams and stakeholders, and you’re driven to make things happen!

The ideal candidate will also bring;

• Experience in setting up and executing digital campaigns across multiple platforms
• A solid understanding of the digital media buying process
• Familiarity with digital ad ecosystems such as Google Analytics, Ad Server, DSPs, etc.
• A proactive, solutions-focussed mindset, with the ability to take initiative
• Experience working in the biddable media or retail media space is desirable!

Would you like to join us?

For more information please contact Olivia Pine, Talent Acquisition Partner at Arla Foods. The closing date for this position is Friday 3rd October 2025 and only CV’s sent directly via the link will be considered.

Please note we are not partnered with any recruitment agencies for this role. We kindly ask that recruitment agencies do not submit speculative CVs on behalf of candidates, as these CVs will not be considered under the agency ownership and will be accepted as a gift. We encourage interested individuals to apply directly through our official channels.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We\'re passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.

#LI- OLPYN

Ref.: 103742