Digital Media Manager, MODE EU

Amazon UK Services Ltd.; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading e-commerce company is seeking a Digital Media Manager in London to shape the brand's digital marketing. This role involves developing effective cross-channel strategies and executing impactful campaigns. Candidates should have a strong marketing background, data analysis skills, and proficiency in tools like Excel and Tableau. Join the dynamic team to enhance Amazon's presence in the digital space.

Qualifications

• Experience in professional non-internship marketing.
• Proficiency in using data and metrics to drive improvements.
• Ability to build strategic marketing plans and execute tactically.

Responsibilities

• Drive the development of digital and social media strategies.
• Analyze performance data to optimize campaign effectiveness.
• Lead cross-channel media campaign execution.

Skills

Strategic digital media planning

Analytical skills

Ad tech innovation

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Tools

Excel

Tableau

Job description

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Are you ready to shape the future of digital marketing at Amazon? We're seeking a dynamic Digital Media Manager to join our EU Marketing & Prime organization in London. You'll be part of the MODE (Media Operations, Data & Execution) team, a specialized unit within our EU XCM (Cross-Channel, Cross-Country Marketing) Media team. In this role, you'll drive our mission to build the Amazon brand through innovative, measurable, and high-impact cross-channel campaigns & holistic digital & Social Strategy development.

Key job responsibilities
- A passion for developing holistic digital & Social media Strategy across FMCG or Retail accounts
- Deep strategic knowledge of 3rd and 1st party data and ad tech to create best-in-class campaigns
- Proven track record of delivering stellar digital media campaign strategies in fast-paced environments, with a focus on mid and upper-funnel brand campaigns
- Mastery of digital media platforms, audience insights, and targeting capabilities
- Adept at navigating ambiguity and influencing senior stakeholders
- Passion for seeking areas of ad tech innovation and driving change
- Strong analytical skills, including budget management and data interpretation
- Advanced proficiency in Excel and Word
- Bachelor's degree or equivalent experience

A day in the life
As a Digital Media Manager on the MODE team, you'll dive into dynamic days that focus on strategic thinking with some hands-on campaign execution. Your morning might begin with a strategy session, collaborating with cross-functional teams to develop innovative digital and social media approaches for upcoming campaigns. You'll analyse performance data from ongoing initiatives, using both 1st and 3rd party data to optimize campaign effectiveness and identify new opportunities.

Throughout the day, you'll partner closely with our media agency partners, steering the execution of cross-channel campaigns while ensuring they align with Amazon's brand goals and performance metrics. You might find yourself deep in audience insights, fine-tuning targeting strategies across various digital platforms, or presenting campaign proposals to senior stakeholders.

Afternoon activities could include exploring emerging ad tech solutions, identifying innovative ways to enhance our media effectiveness, or leading working sessions to evolve our digital (or Social) strategy.

Whether you're crafting compelling mid and upper-funnel brand campaigns, conducting performance reviews, or identifying new opportunities for digital innovation, no two days are the same. You'll be at the forefront of driving Amazon's digital marketing evolution, consistently balancing strategic planning with tactical execution to deliver measurable results.

This dynamic role offers an individual the opportunity to truly evolve Amazon's Brand in the digital space.

About the team
Amazon MODE (Media Operations, Data & Execution) is a team who obsesses in building and enabling the set of capabilities and services needed by cross-Amazon teams to leverage audience planning, cross channel optimization, execution and reporting, and media operations. The North Star Vision for MODE is to build a seamless, end-to-end digital media capability to serve as a one-stop shop for internal Amazon business teams.

BASIC QUALIFICATIONS

- Experience in professional non-internship marketing
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience managing or working within cross-functional marketing and creative teams

PREFERRED QUALIFICATIONS

- Experience building, executing and scaling cross-functional marketing programs
- Experience in digital marketing and content production timelines and process