Digital Media Assistant

Buckinghamshire New University; High Wycombe; On-site; GBP 26,000 - 29,000; Full time

Benefits offered by this job

30 days holiday

Hybrid working

Training opportunities

Pension scheme

Free gym membership

Staff discounts

Job summary

Buckinghamshire New University is seeking a Digital Media Assistant to join our Brand, Communications and Marketing team in High Wycombe. The role focuses on maintaining, optimising, and growing the university's website and social media presence, crafting engaging content, and coordinating with Student Ambassadors.

The successful candidate will manage CMS updates, storytelling across channels, and assist with paid campaigns while ensuring content aligns with brand guidelines and drives student

Qualifications

• Graduate with a relevant qualification and marketing training.
• Experience in digital marketing and recruitment in higher education is advantageous.
• Experience working in a busy marketing team with deadlines.

Responsibilities

• Develop integrated marketing campaigns with Brand, Communications and Marketing team.
• Update and maintain the University's website using a CMS.
• Create engaging content and analyse performance across social channels.
• Maintain a social media calendar and schedule posts.
• Assist with paid social campaigns when required.
• Support SEO best practices and website enhancements.

Skills

Digital marketing

Social media management

Content Management System

SEO knowledge

Analytics knowledge

Graphic design basics

Video editing basics

Written communication

Time management

Education

Graduate with relevant qualification

Professional marketing qualification

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

Full Time (37.5hrs per week) - Permanent - High Wycombe (Hybrid)

Salary - £26,093 - £28,778

We're not trying to fit in with the higher education status quo. We're challenging it. We're doing things differently - because our students, our staff, and our world need us to.

So this is an exciting moment to join us. We're boldly reimagining what a university can be: a place rooted in social mobility, a community where difference is celebrated, and an institution that empowers people to become more than they thought possible.

Are you a creative digital enthusiast with a passion for web management and social media? We're looking for a Digital Media Assistant to help bring our online presence to life. This hands-on role is perfect for a collaborative self-starter who thrives in a fast-paced marketing environment and is excited to help shape the digital journey of our future students.

Working within the Brand, Communications and Marketing directorate, you will support the Digital Media Team in maintaining, optimising, and growing BNU's website and social media profiles. From crafting eye-catching organic posts and scheduling content, to actioning website updates via CMS and collaborating directly with our Student Ambassadors, your day-to-day work will directly impact how prospective students see and experience BNU.

If you're eager to dive into the world of digital marketing and love keeping content fresh and engaging, we'd love to meet you!

What We Offer

• a generous holiday entitlement (30 days per annum, plus bank holidays & closure days)
• Hybrid working (dependent on business needs)
• training & development support opportunities
• contributory pension scheme
• free gym membership for our on-site gym
• a range of staff discounts with major retailers.

For further information about this role please contact Nerea Rial, [e-mail]

All applications are to be made in full and online.

We are committed to promoting an inclusive and diverse workplace and aim to continue building an environment where everyone thrives and can be themselves.

Please let us know if you require any adjustments or support during the recruitment process. We are happy to discuss any reasonable adjustments that would enable you to perform to the best of your abilities in your role. Please reach out to [e-mail] if you have any specific needs or if you would like more information on how we can support you.

We ensure that our interview/shortlisting Chairs complete the relevant e-learning and/or inclusive recruitment training.

If you're considering using AI to support your application, we encourage you to question the value it adds. The use of AI tools sometimes erodes authenticity and prevents us from being able to assess the real you. We strongly recommend you prepare your application using your own skills and knowledge and that AI is only used for the purpose of review.

Closing Date: 23 August 2026

Interview Date: w/c 31 August 2026

If you are invited to interview for this role, you will need to provide evidence of your eligibility to work in the UK and if on a visa, current visa and status. Sponsorship is dependent on the salary level of the position. Due to the salary for this post, we are unable to offer visa sponsorship to the successful candidate.

BNU is a Disability Confident employer and as such you will be given the opportunity to declare a disability as part of the application process.

Job Title: Digital Media Assistant

Faculty/Directorate: Brand, Communications and Marketing

Grade: D

Location: High Wycombe

Hours: Full Time 37 hours

Responsible to: Senior Digital Channels Manager

Job Purpose

The Digital Media Assistant supports the Digital Media Team in maintaining, optimising, and growing BNU's website and social media profiles to drive student engagement and conversion. The role holder actions website updates via CMS, designs and schedules compelling content, supports with the management of peer-to-peer platforms, and collaborates with Student Ambassadors on content creation.

Main Duties And Responsibilities

• To work with colleagues in the Brand, Communications and Marketing Directorate to develop integrated marketing campaigns.
• To update and maintain the University’s website using a Content Management System.
• To support the digital activities to drive engagement and conversion
• To create engaging content and analyse its performance across social media channels.
• To maintain a social media calendar and ensure a consistent posting schedule. Scheduling and publishing social media posts using appropriate tools and platforms.
• To assist with the set-up and management of paid social media campaigns when required.
• To assist with the development of new features and the enhancement of the user experience on the BNU website.
• To assist with the maintenance and development of the university’s peer-to-peer online platform (Unibuddy).
• To provide CMS and social media training to colleagues across the University when required.
• To assist with the implementation of SEO best practices.
• To work closely with Student Ambassadors on content creation for BNU’s digital channels.
• To ensure that all digital content is accurate, current and appropriate to the audience.
• To ensure consistency of the BNU brand across all aspects of digital channels, ensuring that the University’s Brand Guidelines are followed.

PERSON SPECIFICATION

A = Application T = Test I = Interview

Education, Qualifications & Training

• Good general education – A
• Graduate with relevant qualification – A
• Professional marketing qualification and/or evidence of continuing professional development – A

Knowledge & Experience

• Experience working in a digital or marketing team – A/I
• Knowledge of higher education marketing, recruitment and admissions processes – A/I
• Experience in a busy office environment – A/I
• Experience of developing and delivering digital marketing plans and activities – A/I
• Experience of working on time sensitive deliverables and managing own time to ensure successful delivery – A/I

Skills

• Excellent written and communication skills, particularly online writing – A/I/T
• Working knowledge of Content Management Systems
• Proficiency in using social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and TikTok – A/I/T
• Good knowledge of social media management tools (eg Hootsuite, Sprout Social) – A/I
• Knowledge of social media analytics and tracking tools. – A/I
• Basic graphic design and video editing skills – A/I
• Good general IT skills – A/I
• Good understanding of existing and emerging digital technologies – A/I/T
• Working knowledge SEO tools and strategies – A/I
• Working knowledge of web analytics systems (eg Google Analytics) – A/I
• Creativity and a keen eye for visual aesthetics – A/I/T
• Experience of working on own initiative, establishing priorities and multi-tasking – A/I
• Ability to work under pressure to tight deadlines – A/I

Special Requirements

• Willingness to work flexibly during peak recruitment periods – I

BBF (Top 3 key behavioural categories most applicable to the role)

Delivering excellent service

Providing the best quality service to external and internal customers/students/stakeholders. Building genuine and open long-term relationships in order to drive up customer service standards.

Achieving results

Consistently meeting agreed objectives and success criteria. Taking personal responsibility for getting things done.

Working together

Working collaboratively and across boundaries with others in order to achieve objectives. Recognising and valuing the different contributions people bring to this process.