Digital Marketing Strategist

The Sure Fx Group; Manchester; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading financial services firm in Manchester is seeking an experienced Digital Marketing Strategist to drive engagement and growth through innovative campaigns. The ideal candidate will have over 3 years of experience in digital marketing strategy development, paired with strong analytical skills. This position offers remote flexibility and opportunities for professional development within a supportive team environment.

Benefits

Competitive salary

Flexible work environment

Professional development opportunities

Qualifications

• 3+ years of experience in digital marketing with a focus on strategy.
• Proficient in marketing tools like Google Analytics and SEMrush.
• Strong analytical mindset to interpret data and inform strategies.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Analyze campaign performance and provide actionable insights.
• Collaborate with content creators to ensure effective messaging.

Skills

Digital marketing strategy development

Data analysis

SEO optimization

Content planning

PPC campaign management

Project management

Communication skills

Tools

Google Analytics

SEMrush

HubSpot

Job description

Overview

We\'re looking for an innovative and data-driven Digital Marketing Strategist to help us design and execute impactful campaigns that drive engagement, conversion, and growth. If you\'re passionate about crafting effective strategies, analysing data, and staying ahead of marketing trends, we\'d love to have you on our team.

What You\'ll Do

• Develop Comprehensive Marketing Strategies: Plan and execute digital campaigns across multiple channels, including SEO, PPC, email, and social media.
• Analyse Campaign Performance: Use analytics tools to monitor key metrics, optimize performance, and provide actionable insights.
• Content Planning: Collaborate with content creators to ensure messaging aligns with business objectives and target audiences.
• Lead Generation & Nurturing: Design and implement strategies to attract, engage, and convert leads at every stage of the sales funnel.
• SEO Optimization: Develop and execute strategies to improve organic search rankings and increase website traffic.
• Paid Advertising Management: Manage and optimize paid campaigns on platforms like Google Ads, Facebook, and LinkedIn to maximize ROI.
• Stay Ahead of Trends: Research industry trends and competitor strategies to identify opportunities for innovation and differentiation.
• Collaborate Across Teams: Work closely with sales, product, and design teams to align marketing efforts with broader company goals.

Qualifications & Skills

• Proven Experience: 3+ years in digital marketing, with a strong track record in strategy development and execution.
• Technical Skills: Proficient in marketing tools like Google Analytics, SEMrush, HubSpot, or similar platforms.
• Analytical Mindset: Strong ability to interpret data, identify trends, and turn insights into actionable strategies.
• Creative Thinking: Skilled in crafting compelling campaigns that resonate with target audiences.
• Project Management Skills: Ability to manage multiple campaigns simultaneously, ensuring deadlines and goals are met.
• Up-to-Date Knowledge: Deep understanding of digital marketing best practices and emerging trends.
• Strong Communication: Excellent written and verbal communication skills to present ideas clearly and persuasively.

Experience & Benefits

• Experience: Minimum of 3 years in digital marketing strategy (already stated above in qualifications).
• Remote Flexibility: Work from anywhere while collaborating with a dynamic, global team.
• Growth Opportunities: Be part of a fast-growing company with plenty of room to advance.
• Competitive Compensation: We offer a competitive salary and performance-based incentives.
• Professional Development: Access to training and resources to enhance your marketing expertise.
• Collaborative Culture: Join a supportive team that values creativity, innovation, and results.