Digital Marketing Strategist

About Us:

Every company in the world, needs to understand who they are doing business with.

We are re-imagining how humans find, read and distil knowledge from the internet – at unprecedented scale and accuracy, to answer critical questions about suppliers, donors, investors and third parties. We are addressing a sector-independent problem for a global market.

We are pioneers, working at the forefront of AI and applied research, to build a fully distributed, heterogeneous and scalable system, using the latest technologies. We help the world ‘do better business, faster’. Our clients include the world’s leading charities, universities, law firms and financial institutions. Using Xapien, in minutes, they can do work that previously took hours and days.

We have over 100 customers, in 3 continents, last year we doubled in size and this year we plan to triple. Our investors include tech founders, professional investors and recognised institutions, including Sequoia Capital.

If you are bright, driven and excellent at what you do, then we would love to explore you building your career with us.

The Role:

We are looking for an experienced Digital Marketing Strategist to bring high quality inbound sales opportunities into the pipeline, from digital marketing sources. Digital channels are a core growth engine for Xapien, responsible for 70% of our inbound sales pipeline. Our ambitious 2025 growth objectives require us to significantly increase inbound qualified opportunities while improving efficiency.

Previously, we worked with an external agency to manage our digital marketing strategy, but we’re now bringing this work in-house. This role is an exciting opportunity to build and scale our digital growth engine, driving high-quality inbound sales opportunities through data-driven paid media campaigns, conversion rate optimisation, and collaboration with our content lead on organic growth demand and lead generation.

You will report to the Head of Comms & Marketing and collaborate closely with the Marketing, Sales, and Customer Success teams to align marketing efforts with revenue goals.

Here’s what you will be responsible for:

• Driving inbound sales opportunities ensuring a steady pipeline of high-quality leads.
• End-to-end ownership of paid media campaigns, from strategy and setup to daily optimisation, reporting, and budget allocation.
• Building & optimising paid landing pages and ad copy to maximize conversion rates.
• Monitoring website performance (user journeys, SEO & site health), to optimise conversion rates and drive organic inbound leads, in collaboration with the Content Manager
• Managing HubSpot reporting dashboards, basic automation and marketing email flows to track campaign effectiveness, cost per qualified opportunity & ROI, and optimise lead follow up notifications and nurtures.
• Aligning closely with the Sales team, ensuring digital marketing efforts support revenue objectives and lead follow-up processes are optimised.
• Leveraging analytics tools to assess campaign performance and inform data-driven marketing decisions.
• Optimising multi-channel campaigns, integrating paid media efforts with content, events, and product marketing initiatives.

Must-haves to be successful in this role:

B2B SaaS Marketing Strategy – Proven ability to analyse data and apply strategic thinking in a high-growth SaaS environment.

Paid Media (Google & LinkedIn) – Expert in designing, executing, and optimising paid campaigns.

HubSpot reporting & automation – Strong knowledge of HubSpot’s reporting functionality and basic automation workflows.

Keyword strategies & SEO – Skilled in developing keyword strategies across paid and organic digital marketing channels that align with the company’s acquisition goals.

Strong communication & collaboration skills – Ability to work cross-functionally with sales, content, and customer success teams.

Nobody can do everything but here’s a few related things we’re interested in:

Conversion rate optimisation & journey mapping – Experience in optimising digital journeys to improve conversion rates.

CMS & landing page management – Experience using WordPress (Elementor) for landing page creation and optimisation.

**Please note, we cannot offer sponsorship to applicants (or transfer existing visas) at present**

Salary: up to £70,000 + bonus + equity (dependent on experience)

Additional Information:

Play a meaningful role in a startup’s journey from Series A to Series B and beyond.

Equity in the business – own a part of Xapien’s success.

Private health insurance to keep you in top condition.

Unlimited holidays – take the time you need, when you need it.

£1,000 annual wellness & and development fund (inc. access to Wellhub - formerly Gympass)

Monthly company socials, quarterly team events, and a supportive, growth-focused culture

Our Values:

• Take ownership – We keep our organisation simple, valuing people over policies. We encourage ownership and decision-making.
• Better together – We care about each other and go out of our way to help colleagues succeed. We value relationships and take a genuine interest.
• Transparent – Our business is creating transparency in business relationships; so internally we are ‘default share’, even when it feels uncomfortable.
• Glass-half-full – This is about being real but still choosing to be optimistic. We celebrate wins and encourage each other to build forward.
• Be pioneers – We are leaders not followers – bold, ambitious and can-do. We don’t start with what’s possible, we start with what we want to achieve, then ask ‘what has to be true’?
• Move fast – This is our moment to make our mark on the world. So we work to ambitious deadlines, launch fast and iterate, always streamline, and remain decisive amid huge uncertainty.
• Value learning – We are all learning, always. We take time to explain, even if it’s quicker to do it ourselves.
• Always decent – We are polite, thankful and straightforward. Everyone is down-to-earth, informal and approachable.
• A players – Working here should be stretching and exhilarating. We only hire, and keep, the best, enquiring people that will keep us on our toes.