Digital Marketing Specialist , Website & Technology , Asset Management

ZipRecruiter; England; On-site; GBP 50,000 - 80,000; Full time

Job summary

A growing Asset Management firm in London seeks an experienced Marketing Manager specializing in Digital Strategy. This role involves driving SEO, managing the firm's online presence, and leveraging data analytics to inform marketing strategies. Candidates must have a strong background in digital marketing and relevant experience in Asset Management or Financial Services.

Qualifications

• Experience in Marketing Operations or Digital Marketing roles.
• Proven track record of managing websites.
• Solid knowledge of website analytics tools.

Responsibilities

• Drive SEO performance and manage website functionality.
• Implement analytics for data-driven decisions.
• Collaborate with teams to enhance intranet usability.

Skills

Website management

SEO

Digital marketing

Data visualization

Tools

Google Analytics

Tableau

Power BI

Job description

Job Description

The Client

Our client is a growing Asset Management firm based in London and have a proven record of Investment capabilities covering a broad range of Investment Products.

The Role

This is a fantastic opportunity for an experienced Marketing Manager with a specialism for Technology who is keen to set and build a Digital Strategy – this experience must be from an Asset Management or Financial Services background in order to lead the development and delivery of a digital strategy roadmap to evolve the Asset Management firm’s online presence.

The Digital Marketing Specialist will drive the SEO performance, consolidate digital marketing metrics and implement a robust analytics and reporting framework to support data-driven decisions.

The Digital Marketing Manager will have a strong Technology focus and will align digital marketing initiatives across Marketing, Sales, Compliance, and IT, alongside the day-to-day oversight, management and development of the firm’s website.

The Digital Marketing Specialist will be responsible for the website and intranet management, acting as the first point of contact for all website and intranet queries / requests. Overseeing the website functionality and proactively troubleshooting or escalating any technical issues.

The Digital Marketing Specialist will be ensuring that the website is fully instrumented for analytics and tracking and will confidently implement and refine a comprehensive SEO strategy.

The Digital Marketing Specialist is expected to work with third party agencies and internal stakeholders to deliver marketing, digital development and other company projects as well as working with the Director of Marketing and other stakeholders to plan and deliver the firm’s digital strategy.

The Marketing Manager will work with different teams within the business, always looking for opportunities to enhance the intranet’s usability, improving search function, organising content logically, or integrating with other internal system

The Candidate

Experience in Marketing Operations, Digital Marketing or Marketing Technology roles, ideally within Asset Management but broader Financial Services will also be considered.

Relevant digital, e-marketing and website experience – proven track record of managing websites.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) as well as Excel skills for handling marketing data

Knowledge of relevant social media channels

Any experience with business intelligence or data visualization tools (Tableau, Power BI, etc.) to present marketing data is a plus.