Digital Marketing Specialist (SEO)

Ineïs; Norwich; On-site; GBP 28,000; Full time

Job summary

An exciting opportunity awaits a passionate SEO executive to join a dynamic marketing team. This role emphasizes data-driven decision-making in digital marketing, focusing on SEO and marketing analytics. Ideal for a graduate eager to apply their analytical skills and contribute to performance forecasting and insights generation. Join a forward-thinking company that values its people and offers a supportive environment for career growth. If you're ready to embark on a fulfilling journey in marketing and data analytics, this is the perfect role for you.

Benefits

Contributory pension scheme

Health Shield payment scheme

Death in service benefit

Holiday entitlement increases with length of service

Qualifications

• Bachelor's degree in Data Analytics, Marketing, or Business with statistical training.
• Strong analytical mindset with the ability to interpret data and generate insights.

Responsibilities

• Collaborate with the Head of Marketing to design and interpret datasets.
• Oversee PPC account performance and make data-driven decisions.
• Provide regular dashboard updates for the marketing team.

Skills

Analytical Skills

Data Interpretation

SEO Knowledge

PPC Management

Communication Skills

Education

Bachelor's Degree in Data Analytics

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Tools

Google Analytics

Google Ads

Meta Ads

Excel

Screaming Frog

SE Ranking

Job description

Are you a graduate looking to kick-start your career in Digital Marketing with a focus on SEO and Marketing Analytics?

An exciting opportunity has arisen for a passionate and motivated SEO executive to join a small, friendly marketing team near Swaffham. This role is ideal for a data-driven professional with a passion for digital marketing or marketing analytics, aiming to develop a career and shape the future of measurement and insights within a progressive manufacturing and retail business.

The ideal candidate should demonstrate strong analytic skills and enjoy working with numbers. SEO is more about using data to problem-solve and make website improvements to enhance rankings. This role suits someone with a strong aptitude for statistics, analytics, or measurements & insights.

Key Responsibilities for This Digital Marketing Specialist Role

1. Collaborate with the Head of Marketing to design, compile, and interpret datasets and performance reports, continually enhancing insights to grow the business.
2. Oversee the PPC account, making performance decisions based on keywords, ad copy, and campaigns across Google and Meta (Bing and Programmatic).
3. Review marketing channel and sales conversion performance by customer type, product, seasonality, and cost dynamics.
4. Provide daily, weekly, and monthly dashboard updates for the marketing team and senior stakeholders.
5. Lead the performance forecasting process by preparing datasets based on historic performance and future goals.
6. Monitor and review targets for the PPC channel to support SEO and paid social target setting.
7. Identify correlations, trends, and insights from various data sources using the in-house ERP system, Google Analytics, and other digital tools (e.g., Screaming Frog, SE Ranking).

Experience & Skills Required

1. A bachelor's degree or equivalent in Data Analytics, Marketing, Business, or related fields with statistical training.
2. Strong analytical mindset with the ability to interpret data and generate insights.
3. Familiarity with advertising and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads).
4. Proficiency in Excel, including macros, pivot tables, formulas, and data visualization.
5. Effective communication, writing, and teamwork skills for collaboration across teams.
6. A positive attitude and eagerness to learn and grow in a fast-paced environment.

What’s On Offer

1. Salary up to £28,000.
2. Contributory pension scheme.
3. Health Shield payment scheme.
4. Death in service benefit (twice annual salary).
5. Holiday entitlement increases with length of service.
6. The opportunity to develop a career in a company driven by its values, recognizing its people as key to its success.

If you are looking to grow your career in marketing and data analytics with a forward-thinking company, we would love to hear from you.