Digital Marketing Specialist (Paid Ads)

Searchability; Banbury; Hybrid; GBP 35,000 - 42,000; Full time

Job summary

A leading marketing agency is looking for a Digital Marketing Specialist with a keen focus on Paid Ads. This role involves developing and managing campaigns across various digital platforms to maximize ROI, alongside nurturing client relationships and optimizing performance through data analysis.

Qualifications

• 3+ years in a Paid Media position.
• 3+ years Paid Social / Paid Ads experience.
• Highly Strategic mindset.
• Great communication skills.

Responsibilities

• Develop, launch, and optimize paid campaigns across multiple digital channels.
• Track and evaluate key performance metrics for optimizing campaign performance.
• Engage and nurture new clients through our CRM and email messaging platform.

Skills

Digital Marketing

PPC

Paid Social

Strategy

Google Analytics

Meta Ads

Tik Tok

LinkedIn Ads

Job description

DIGITAL MARKETING SPECIALIST (PAID ADS SPECIALIST)

If you are dedicated in the digital marketing space and are a keen Paid Ads Specialist this position could be for you.

• 3+ years’ experience in Paid Social/Paid Ads.
• Remote/in-person
• Up to £42K

WHAT WILL YOU BE DOING?

We’re looking for a results-oriented and performance-driven marketer to join our growing team.

In this role, you’ll take the lead on developing, managing, and optimising paid campaigns across Google, Instagram, TikTok, LinkedIn, and Facebook.

Ensuring maximum return on investment and measurable growth. You’ll also be responsible for nurturing and retaining clients through thoughtfully crafted email and SMS campaigns, turning prospective leads into loyal, long-term customers.

RESPONSIBILITIES:

• Develop, launch, and optimize paid campaigns across multiple digital channels — including Google Ads, Facebook, Instagram, YouTube, TikTok, LinkedIn, and more.Generate engaging ad copy and design for Gambling products.
• Track and evaluate key performance metrics, such as CTR, CPC, CPA, and ROAS, and translate these into actionable recommendations for optimizing campaign performance.
• Engage and nurture new clients through our CRM and email messaging platform, and assist in setting up automated SMS response systems.
• Evaluate campaign performance and refine strategies to optimise ROI.
• Work with the wider organisation and collaborate with Content and Design teams.
• Monitor audience insight/data.
• A/B Testing on ad elements to optimise performance.
• Manage Ad budgets efficiently.

WE NEED YOU TO HAVE…

• 3+ years in a Paid Media position.
• 3+ years Paid Social / Paid Ads experience.
• Highly Strategic mindset.
• Great communication skills
• Google Analytics,
• Meta Ads, YouTube, TikTok Ads, SnapChat Ads LinkedIn Ads experience.
• Excellent teamwork.

TO BE CONSIDERED AS A DIGITAL MARKETING SPECIALIST…

Please either apply by clicking online or emailing me directly to [e-mail]. For further information please call me on 07719 067 562. By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

Please note this role does not offer sponsorship so is only accepting applicants with full working rights in the UK.

Digital Marketing, Paid Media, PPC, Paid Social, Strategy, Search, Shopping, Display, Google Analytics, Meta Ads, Tik Tok, LinkedIn ads