Digital Marketing Specialist – Omnichannel

MSD; Milton Keynes; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading healthcare company in Milton Keynes is seeking a Digital Marketing Specialist to develop and execute omnichannel marketing campaigns. This role focuses on enhancing customer journey using platforms like Salesforce Marketing Cloud and WordPress VIP, requiring strong collaboration skills and a thorough understanding of digital marketing. The ideal candidate thrives in a hybrid work environment and is eager to contribute to the company's digital transformation efforts.

Qualifications

• Experience with Salesforce Marketing Cloud including automation studio.
• Understanding of customer journey and digital marketing.
• Ability to collaborate with multiple business units.

Responsibilities

• Develop omnichannel marketing campaigns for customers.
• Manage and maintain Animal Health websites.
• Drive best practices across digital platforms.

Skills

Salesforce Marketing Cloud

Digital marketing strategy

Customer Relationship Management

Marketing automation

B2B marketing

B2C marketing

Tools

Salesforce Sales Cloud

WordPress VIP

GetFeedback

Veeva Engage

Job description

Job Description

The Digital Marketing Specialist will work in the Digital Marketing Solutions Team within our Commercial Operations Business Unit.

This role requires a thorough understanding of the digital space and omnichannel marketing, including marketing automation and customer journey and experience, profiling and competence with relevant systems.

Knowledge of reporting and actionable insights is essential to drive iterative optimisation of all touchpoints and processes to drive capabilities and results.

Responsibilities:

• Developing good working relationships and understanding with all business units to work in partnership to achieve goals
• Preparing and executing omnichannel marketing campaigns for internal and external customers in partnership with campaign owners via Salesforce Marketing Cloud, including automation studio and journey builder, Veeva Engage
• Development, maintenance and administration of key Animal Health websites, currently using WordPress VIP content management systems (CMS) in alignment with the Animal Health digital strategy
• Building and distributing internal and external surveys
• Reporting on all digital activities and using insights to drive performance and direction of AH digital transformation on a case by case and trend level
• Drive best practice across all digital platforms by coaching of multidisciplinary teams

Skills/Experience Required:

• Able to work effectively with multiple systems including but not limited to Salesforce Marketing Cloud, Salesforce Sales Cloud, GetFeedback, Veeva Promomats, Veeva REM, WordPress VIP
• Ability to plan strategically and present and discuss options for digital marketing activities to provide best practice on a case-by-case basis
• Some demonstrable experience with Salesforce Marketing Cloud (SFMC) including automation studio and journey builder, ideally with Salesforce Marketing Cloud Email Specialist Certification
• Experience in both B2B and B2C markets would be an advantage
• Good understanding and experience of Customer Relationship Management principles and application and familiarity with Salesforce Sales Cloud
• The successful candidate will be committed to continuously developing their skillset to keep up to date and progress Animal Health digital transformation

Desired Personal Attributes:

The successful individual will have a high energy, can-do customer focused attitude and growth mindset. The ability to develop high value working relationships with colleagues (local and global), agency partners and external stakeholders is essential. A logical thinker, able to prioritise, with good time management skills and attention to detail. Confidence and a professional, personable manner with internal and external customers is expected. This role suits a team player who enjoys working collaboratively with multiple stakeholders in a matrix organisation. The preferred candidate will be excited by change and realising the potential of digital transformation. They should be committed to continuously developing both their skillset and Animal Health digital customer experience.

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

Best Practices Research, Best Practices Research, Collaborative Development, Communications Programs, Content Creation, Customer Journey Mapping, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Utilization, Customer Segmentation, Customer Value Management, Data Analysis, Design Thinking, Digital Asset Management (DAM), Digital Branding, Digital Marketing, Digital Transformation, Event Planning, Image Editing, Marketing, Marketing Campaign Development, Market Research, Media Relations, Microsoft Office, Omnichannel Retailing, Product Management {+ 5 more}

Preferred Skills:

Job Posting End Date:

08/29/2025

*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.