Digital Marketing Specialist — Insights to Impact

West Sussex.info; West Dean; On-site; GBP 23,400 - 28,600; Full time

Benefits offered by this job

Life assurance (up to 6× salary)

Employee Assistance Programme

Free and discounted short courses

Free entry to gardens and site facilities

Staff discounts on accommodation, food and drink

Complimentary hot drinks, fruit and biscuits

Free on-site parking

Job summary

A renowned cultural institution in West Sussex is seeking a creative Digital Marketing Executive to enhance their digital voice. This role involves optimizing website content, driving SEO performance, and crafting engaging email campaigns. The ideal candidate should possess strong SEO and digital best practices knowledge, excellent communication skills, and experience with analytics. Join this dynamic team and make a direct impact on student recruitment and growth in a heritage-rich environment.

Qualifications

• Strong knowledge of SEO, UX and digital best practice.
• Confidence using analytics platforms (GA4), CMS and email marketing systems.
• Excellent copywriting and communication skills.

Responsibilities

• Optimise website content, structure and UX to improve engagement and conversion.
• Drive SEO performance through keyword research, on-page improvements and testing.
• Create and launch engaging email campaigns.
• Support and optimise paid digital campaigns across Google, Meta and LinkedIn.
• Analyse performance data to uncover insights and recommend improvements.

Skills

SEO

UX best practice

Analytics platforms (GA4)

Copywriting

Email marketing

Job description

A renowned cultural institution in West Sussex is seeking a creative Digital Marketing Executive to enhance their digital voice. This role involves optimizing website content, driving SEO performance, and crafting engaging email campaigns. The ideal candidate should possess strong SEO and digital best practices knowledge, excellent communication skills, and experience with analytics. Join this dynamic team and make a direct impact on student recruitment and growth in a heritage-rich environment.