Digital Marketing Specialist 2

Hyland; United Kingdom; On-site; GBP 30,000 - 45,000; Full time

Job summary

A dynamic company seeks a Digital Marketing Specialist 2 to oversee the creation and analysis of their digital marketing campaigns across various platforms. The successful candidate will develop and implement marketing strategies while collaborating with multiple teams to enhance the company's digital presence. A background in marketing or a related field, along with strong analytical and communication skills, is essential for this role.

Qualifications

• Bachelor’s degree in relevant field.
• Experience with digital advertising and campaign management tools required.
• Strong communication and collaboration skills essential.

Responsibilities

• Develop and execute paid digital marketing strategies across various platforms.
• Monitor campaign results and analyze key metrics for optimization.
• Collaborate with teams to align digital marketing efforts with broader strategies.

Skills

Communication skills

Collaboration skills

Organizational skills

Analytical skills

Problem-solving skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Digital advertising platforms

Campaign management tools

Web analytics

Marketing automation

Job description

Overview

The Digital Marketing Specialist 2 is responsible for the creation, optimization, execution, and analysis of the company's paid digital marketing efforts related to the company's owned website properties.

What you will be doing

• Develop and execute paid digital marketing strategies across platforms such as search, display, social media, and pay-per-click landing pages.
• Support other digital marketing team members in executing integrated digital advertising campaigns.
• Assist in developing buyer-centric website navigation to enhance user experience and improve conversion rates.
• Collaborate with content producers to determine the best content to promote across syndication channels, including paid, shared, and social channels.
• Conduct keyword research and audience targeting to optimize PPC campaign performance.
• Test landing pages, promotional content, and product placements to inform campaign optimization.
• Monitor campaign results and analyze key metrics using established measurement methodologies.
• Coordinate with Program Marketing, Integrated Marketing, Field Marketing, and Product Marketing to align paid digital efforts with broader campaigns.
• Report on global campaign performance and suggest data-driven improvements to enhance digital presence and ROI.
• Manage paid digital budgets.
• Provide input on changes to digital marketing strategies to adapt to market changes, competitive threats, or strategic plans; stay informed on market trends and best practices.
• Comply with all privacy and data security policies, including Hyland’s Information Systems Security Policy.

What will make you successful

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience with digital advertising platforms and campaign management tools.
• Experience with digital marketing systems such as marketing automation, web analytics, and ad platforms.
• Strong communication skills, demonstrating professionalism and tact.
• Good collaboration skills across teams and levels.
• Excellent organizational, multi-tasking, and time management skills.
• Effective facilitation and project management skills.
• Creative thinking to translate goals into innovative solutions.
• Self-motivated with the ability to work independently and meet deadlines.
• Good interpersonal skills and professionalism.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Strong analytical, attention to detail, and problem-solving skills.
• Ability to simplify complex concepts.
• Proven ability to build productive relationships and gain trust.
• Ability to work independently and collaboratively.
• Up to 5% travel may be required.
• Equivalent education and experience considered.