Digital Marketing Specialist 2

Hyland; United Kingdom; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading digital solutions company in the United Kingdom is seeking a Digital Marketing Specialist to optimize and analyze their digital marketing efforts. You will collaborate across teams, manage budgets, and develop strategies to enhance user engagement and improve ROI. Candidates should have a Bachelor's degree and experience with digital advertising platforms. This role requires strong communication and analytical skills, as well as the ability to work independently and collaboratively.

Qualifications

• Experience with digital advertising platforms and campaign management.
• Proficiency with digital marketing systems.
• Strong organizational and time management skills.

Responsibilities

• Develop and execute paid digital marketing strategies.
• Monitor campaign performance and analyze key metrics.
• Manage paid digital budgets effectively.

Skills

Digital advertising platforms

Campaign management tools

Marketing automation

Web analytics

Strong communication skills

Creative thinking

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Job description

The Digital Marketing Specialist 2 is responsible for the creation, optimization, execution, and analysis of the company's paid digital marketing efforts, focusing on the company's owned website properties.

What you will be doing

• Develop and execute paid digital marketing strategies across platforms such as search, display, social media, and pay-per-click landing pages. Support other digital marketing team members in executing integrated digital advertising campaigns.
• Support the development of buyer-centric website navigation to enhance user experience and improve conversion rates.
• Collaborate with content producers to identify the best content for promotion across syndication channels, including paid, shared, and social channels.
• Conduct keyword research and audience targeting to optimize PPC campaigns.
• Test landing pages, promotional content, and product placements to inform campaign optimization.
• Monitor campaign performance and analyze key metrics using established measurement methodologies.
• Coordinate with Program Marketing, Integrated Marketing, Field Marketing, and Product Marketing to align paid digital efforts with broader campaign initiatives.
• Report on global campaign performance and suggest data-driven improvements to enhance digital presence and ROI.
• Manage paid digital budgets effectively.
• Provide ongoing input to adapt digital marketing strategies to market changes, competitive threats, and strategic plans.
• Ensure compliance with all corporate and departmental privacy and data security policies, including Hyland’s Information Systems Security Policy.

What will make you successful

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience with digital advertising platforms and campaign management tools.
• Proficiency with digital marketing systems (marketing automation, web analytics, ad platforms).
• Strong communication skills, demonstrating professionalism and tact.
• Excellent collaboration, organizational, multitasking, and time management skills.
• Good facilitation and project management abilities.
• Creative thinking to translate goals into innovative ideas and solutions.
• Self-motivated and able to complete projects independently.
• Strong interpersonal skills and ability to build productive relationships.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Analytical skills, attention to detail, and problem-solving abilities.
• Ability to communicate complex concepts clearly.
• Proven ability to establish rapport and gain trust.
• Ability to work both independently and collaboratively.
• Up to 5% travel may be required.