Digital Marketing Specialist

Robertson Sumner; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading agency is looking for a Digital Marketing Specialist to execute and optimize impactful PPC campaigns across various platforms like Google and Bing. The role offers remote flexibility while contributing to marketing strategies in the healthcare sector. Ideal candidates have 3-5 years of PPC experience along with Google Ads certifications, and will thrive in a results-driven environment focused on growth and collaboration.

Benefits

Remote Flexibility

Competitive Package

Healthcare Sector Impact

Growth Opportunities

Autonomy in Managing Campaigns

Qualifications

• 3–5 years' experience in PPC, ideally in a marketing agency.
• Google Ads certifications and expertise in Google Ads.
• Experience with paid social platforms like Meta and TikTok.

Responsibilities

• Design and optimize PPC campaigns on Google and Bing.
• Conduct keyword research and write ad copy.
• Analyze performance and produce reports.

Skills

PPC

Keyword Research

Ad Copywriting

Data Analysis

CRO

Tools

Google Ads

Google Ads Editor

Bing Ads

Analytics Platforms

Job description

This range is provided by Robertson Sumner. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Robertson Sumner

• Remote Flexibility – Work from anywhere in the UK with a fully remote contract.
• Healthcare Sector Impact – Contribute to meaningful marketing campaigns in the medical industry.
• Growth-Focused Agency – Join a fast-paced, results-driven agency with a strong niche presence.
• Variety & Autonomy – Manage diverse campaigns with autonomy while collaborating closely with cross-functional teams.
• Competitive Package – Attractive base salary of up to £60,000 plus bonus opportunities.

Key Role Responsibilities:

• Design, launch and optimise PPC campaigns across Google, Bing, and additional platforms.
• Conduct detailed keyword research to identify top-performing and negative keywords.
• Write compelling ad copy aligned with target audiences and client goals.
• Analyse campaign performance, applying data-driven insights for continuous improvement.
• Produce performance and ROI reports for internal and client presentations.
• Monitor and resolve campaign suspensions while maintaining compliance with ad guidelines.
• Collaborate with internal SEO and content teams to deliver integrated strategies.

Key Attributes Required:

• 3–5 years' experience in PPC, ideally within a marketing/advertising agency.
• Google Ads certifications and proven expertise in Google Ads (Search, Display, Shopping, Video).
• Experience with Bing Ads and paid social platforms (e.g., Meta, TikTok).
• Strong command of keyword research, bidding strategy, and A/B testing.
• Skilled in conversion rate optimisation (CRO) and landing page best practices.
• Proficient in PPC tools such as Google Ads Editor and analytics platforms.
• Healthcare industry experience is a strong plus.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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