Digital Marketing Specialist

Danielle Ward Recruitment; United Kingdom; On-site; GBP 29,000 - 35,000; Full time

Job summary

A leading fashion brand in the United Kingdom seeks a Digital Marketing Specialist to drive brand growth through innovative marketing strategies. The ideal candidate should have proven experience in digital marketing, particularly in fashion or lifestyle. Responsibilities include managing ad campaigns, optimizing email marketing, and collaborating with design and operations teams. This is a full-time office-based position offering a salary up to £35,000, depending on experience.

Qualifications

• Proven experience in digital marketing, ideally within fashion or lifestyle.
• Strong grasp of paid advertising platforms.
• Ability to analyze data and draw insights.

Responsibilities

• Manage advertising campaigns on various platforms.
• Plan and schedule email marketing campaigns.
• Monitor and optimize campaign performance.
• Collaborate with cross-functional teams.
• Research and manage influencer collaborations.

Skills

Digital marketing experience

Knowledge of Meta Ads

Experience with Google Ads

Familiarity with TikTok Ads

Email marketing proficiency

Strong analytical skills

Project management skills

Creativity

Tools

Google Analytics

Meta Business Suite

Klaviyo

Mailchimp

Job description

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Salary:Up to £35,000+ depending on experience

Job Reference No:EC09

Details

Digital Marketing Specialist Overview

This trend-led ladieswear brand are looking for a Digital Marketing Specialist who is creative, analytical and self-driven and is passionate about marketing & brand growth. If you’re someone who thrives on data and digital strategy, while staying on top of the latest marketing trends, then this may be the role for you.

Digital Marketing Specialist Responsibilities

• Liaise with 3rd party advertisers to manage Google Ads, Meta Ads, TikTok and other relevant platforms
• Plan, create and schedule email campaigns, newsletter and automations using platforms like Klaviyo or Mailchimp
• Monitor campaign performance and optimise for open rates, CTR and conversions
• Create and manage a promotional calendar aligned with product drops, sales events and seasonal campaigns
• Work closely with the design, merchandising, finance and operations teams to ensure alignment of marketing objectives and efforts
• Research, outreaxh and manage collaborations with influencers and stylists aligned with the brand
• Coordinate and develop assets needed for campaigns across all platforms
• Stay current with trends in digital marketing, fashion and pop culture to maximise brand outreach
• Use tools like Google Analytics, Meta Business Suite, TikTok Ads Manager etc to track KPIs and campaign ROI

Digital Marketing Specialist Skills and Experience

• Proven experience in digital marketing, ideally within fashion or lifestyle
• Strong grasp of Meta Ads, Google Ads, TikTok Ads and email marketing platforms
• Excellent understanding of influencer marketing and online community building
• Ability to analyse data and draw insights to optimize performance
• Creative thinker with excellent communication and project management skills

Digital Marketing Specialist Additional Information

This is a full time office based position.