Digital Marketing Specialist

Carrier; Telford; On-site; GBP 35,000 - 70,000; Full time

Benefits offered by this job

Pension scheme

25 days of holiday + bank holidays

Private medical care

Life Insurance

Job summary

Carrier invites applications for a Digital Marketing Specialist based in Telford. You will drive end-to-end digital campaigns, manage email, e-commerce content, SEO/SEM, and web analytics to boost engagement and demand generation.

Reporting to the Marketing team, you will optimise multi-channel strategies, collaborate with Sales and IT, and monitor performance against budget and KPIs in a fast-paced environment.

Qualifications

• University degree in Marketing or related field.
• Minimum of 3 years of digital marketing experience.
• Strong knowledge of email, e-commerce, SEO/SEM, paid media, and web analytics.
• Experience with marketing automation tools and CRM systems.

Responsibilities

• Drive end-to-end digital marketing strategies to enhance engagement and demand generation.
• Integrate digital activities into broader marketing and brand strategies.
• Plan, execute, and optimize multi-channel campaigns across channels.
• Develop and optimize e-commerce product content and campaigns.
• Manage email and SMS campaigns, including performance tracking.
• Oversee marketing automation, CRM integration, and tech improvements.
• Monitor campaign performance, analyze data, and provide actionable insights.

Skills

Digital marketing

Analytics

Communication

Education

University degree in Marketing or related field

Tools

CRM systems

Marketing automation tools

HTML/CSS

Job description

## Digital Marketing SpecialistApplyremote type: Hybridlocations: Viessmann Limited: Hortonwood 30, Telford TF1 7YP, UKtime type: Full timeposted on: Posted Todayjob requisition id: 30215443**About Carrier**Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to creating innovations that bring comfort, safety and sustainability to life. Through cutting-edge advancements in climate solutions such as temperature control, air quality and transportation, we improve lives, empower critical industries and ensure the safe transport of food, life-saving medicines and more. Since inventing modern air conditioning in 1902, we lead with purpose: enhancing the lives we live and the world we share. We continue to lead because of our world-class, inclusive workforce that puts the customer at the center of everything we do. For more information, visit corporate.carrier.com or follow Carrier on social media at @Carrier. **Role: Digital Marketing Specialist****Location:** Telford, on site**Contract:** Perm, full.***Viessmann*** *is a global leader in sustainable climate and energy solutions, dedicated to creating living spaces for future generations. Now proudly part of the Carrier group, Viessman combines innovative technology with a strong commitment to environmental responsibility, driving sustainability and comfort.* *With a comprehensive portfolio that includes heating, cooling, ventilation, and energy systems, Viessmann serves residential, commercial and industrial markets across the world. They continue to shape the future of energy efficiency through smart, integrated solutions that drive sustainability and comfort.***Job Description*** Drive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation* Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey* Manage digital ecosystem including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analytics* Plan, execute, and optimize multi-channel digital campaigns to support business growth* Develop, maintain, and optimize e-commerce product content, ensuring consistency and best practices across platforms* Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking* Manage marketing automation processes, including system optimization, CRM integration, and implementation of best practices* Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance* Plan and manage media and advertising strategies, staying up to date with market trends and innovations* Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion* Build, maintain, and optimize website performance, ensuring functionality and user experience* Collaborate with cross-functional teams (Marketing, Sales, IT) to ensure alignment and successful execution of initiatives* Monitor campaign performance, analyze data, and provide insights and recommendations for continuous improvement* Manage digital marketing budgets and ensure effective allocation of resources**Requirements*** University degree or equivalent experience in Marketing, Digital Marketing, or related field* Minimum of 3 years of experience in digital marketing or a related role* Strong knowledge of digital marketing channels: email, e-commerce, SEO/SEM, paid media, and web analytics* Experience with marketing automation tools and CRM systems* Understanding of website management, basic HTML/CSS, and digital technologies* Strong analytical skills with the ability to interpret data and optimize performance* Excellent communication and stakeholder management skills* Ability to work independently and manage multiple priorities* Proactive, detail-oriented, and comfortable working in a fast-paced environment**What we offer*** Base salary + bonus* Pension scheme* 25 days of holiday + bank holidays* Private medical care* Life Insurance**Our commitment to you**Our greatest assets are the expertise, creativity and passion of our employees. We strive to provide a great place to work that attracts, develops and retains the best talent, promotes employee engagement, fosters teamwork and ultimately drives innovation for the benefit of our customers. We strive to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback and always challenging ourselves to do better. This is The Carrier Way.Join us and make a difference.Apply Now! **Pay Range**The annual salary for this position is between £34,500.00-£69,500.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate. **Other Compensation**This position may be entitled to short-term cash incentives, subject to plan requirements. **Benefits**We offer a competitive total rewards package that may include other benefits and well‐being programs. Offerings vary by role and location and are designed to support employees’ health, security, and success. **Equal Treatment and Non-Discrimination**Carrier is committed to equal treatment and non-discrimination principles. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability, or any other applicable protected class. If you require a reasonable accommodation to complete the application process, participate in an interview, or otherwise engage in the hiring process, please contact us at [e-mail] We will make every effort to meet your needs in accordance with applicable laws. **Application Deadline**Applications will be accepted for at least 14 calendar days from Job Posting Date. Job Posting Date: 10 August 2026