Digital Marketing Specialist

Continental; Slough; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Une entreprise reconnue dans le secteur automobile cherche un professionnel en marketing digital pour développer sa stratégie B2C. Vous serez responsable des activités numériques, du contenu, et de l'optimisation des plateformes. Ce poste permet de travailler dans un environnement dynamique tout en profitant d'un modèle hybride, avec 3 jours au bureau et 2 jours à distance.

Benefits

Travail hybride

Package salarial compétitif

Qualifications

• Qualification professionnelle ou diplôme en marketing ou domaine connexe souhaité.
• Expérience dans la création de contenu numérique et SEO appréciée.
• Compétence dans l'analyse des performances et l'utilisation des insights.

Responsibilities

• Gérer les activités B2B et B2C pour toutes les marques.
• Optimiser les plateformes numériques en fonction de l'expérience utilisateur.
• Former sur l'utilisation efficace des technologies et des plateformes marketing.

Skills

Data-driven insights

Digital content creation

SEO

Performance monitoring

Education

Professional qualification or degree in Marketing

Tools

Email Marketing platforms

Analytics tools

Job description

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To develop and deliver our digital B2C strategy and to utilise our brand assets to create, improve and maintain valuable and engaging content for all our brands across our B2C and B2B platforms. To improve the brand image, engagement and convert our target group in line with the Marketing objectives.

Digital Marketing

• Responsible for the digital B2B & B2C activity for all brands
• Support the Digital Marketing Manager & Customer Marketing teams in delivering our brand and product messages, through our customers digital channels.
• Ensure our B2C platforms (website, social media, e-marketing) are ‘consumer friendly’ and reflect the consumers journey.
• Use data driven insights to monitor and optimise digital campaigns, to align with marketing objectives.
• Create digital content campaigns to support traditional marketing campaigns.
• Implement SEO and SEA strategy.
• Support the team in the development of industry leading digital marketing initiatives for our Marketing Communication activities.

Benchmarking and Insights

• Explore forward-thinking digital marketing initiatives from other industries, to differentiate CTG and add value in our customer relationships.
• Uncover consumer insights and deliver innovative digital solutions, to maintain high levels of consumer interaction, that meet the marketing objectives.
• Regular reporting on competitor Digital Marketing activities.
• Evaluate competitors’ online customer experience across websites, social media, and digital platforms and provide recommendations for enhancing Continental's online presence.
• Identify, implement and manage marketing automation solutions to streamline marketing processes and personalise user experiences at scale.

Platform Management

• Delivering reports and building dashboards based on key figures, to support marketing team and business stakeholders keep on track with their digital goals.
• Oversee the selection, implementation, and maintenance of locally used marketing platforms and tools ( Email Marketing platforms, Analytics tools, and more)
• Responsible for the maintenance, UX and performance of the UK and Ireland digital platforms (website, CMS, social media, e-marketing platforms)

Training & Development

• Provide training and support on using marketing technologies and platforms effectively ( creating documentation, conducting training sessions)
• Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.

Agency Management

• Manage agency relationships with local technology vendors, service providers, and internal stakeholders, ensuring technologies and platforms meet departments’ needs.

Internal Communications

• Ensure Digital Marketing plans are fed into the internal communication process for marketing activities.
• Main contact and liaison for all central & other European/global teams, in relation to Technical Digital Marketing activities.
• Work closely across all UK Marketing Teams & TCS, to ensure consistency & integrated approach.

Budget and Measurement

• Monitor costs and work within budget.
• Sourcing, retention and management of external agencies, incl. briefing, contract management, steering, service level measurement.
• Monitor and tracking of all digital marketing activities and platforms against defined KPI’s.

Company Policies

• Follow Continental’s Code of Conduct, Compliance policies and operate in accordance with the 8th EU Directive.
• Ensure that all marketing technologies and platforms comply with relevant laws, regulations, data privacy, security, and accessibility. GDPR.

Qualifications

• Ideally hold a professional qualification or degree in marketing or related field

Additional Information

• We offer hybrid working, 3 days in the office, 2 days working from home
• Competitive salary and benefits package
• Closing date for all applications: Wednesday 16th July 2025