Digital Marketing Specialist

SOFTWARE WORKS FOR YOU; Sevenoaks; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading software company in the UK seeks a Digital Marketing Specialist to join their dynamic team. This role focuses on developing data-driven marketing strategies that increase trial accounts and drive ROI in a product-led SaaS environment. Ideal candidates will possess a strong background in digital marketing, backed by analytical skills and creativity to excel in this collaborative role. Embrace the opportunity to contribute to a growing organization while significantly advancing your career.

Qualifications

• Min 3 years experience in digital marketing, ideally within software sector.
• Proven experience leading and managing various digital strategies.
• Strong organizational skills to manage multiple projects.

Responsibilities

• Execute marketing campaigns focused on generating trial accounts.
• Manage PPC campaigns and social media channels.
• Collaborate with cross-functional teams to enhance brand messaging.

Skills

Customer Psychology

Creativity

Analytical Skills

Communication

Education

Bachelor’s or Master’s degree in Marketing

Tools

SEO/SEM

Marketing Analytics Tools

PPC Campaigns

Job description

Industry Leading Software Company

We have an opening for a highly driven, hands-on Digital Marketing Specialist who will manage activities with a clear focus on ROI and provable performance.

If you love that you will be working in a product-led company where marketing plays a leading role (and not a sales-led company where marketing is only there to support sales), then this role is made for you.

About Us

We are the UK’s market leaders in providing software (SaaS) to Field Service Companies / Trade Companies and are developing cutting-edge software that is very dynamic and highly customisable to meet the demands of our customers.

Our software provides customers with a smooth, simple, and straightforward digital experience for scheduling, legal certificates, service reminders, quotes, invoices, estimates and more.

You will play a pivotal role in the company, collaborating with a talented marketing team to drive demand.

Role Overview

• As our Digital Marketing Specialist, you will be a pivotal, hands-on driver of one of our products within a product-led SaaS company.
• Your core mission is to deeply understand customer challenges and translate these insights into data-driven marketing strategies that demonstrably increase trial accounts and deliver a strong ROI.
• You'll thrive by being agile, research and result-focused, and relentless in optimising campaigns to build a robust and loyal brand presence in our market.
• You will work very closely with the rest of the marketing team as well as product, customer success and leadership teams and to ensure cohesive messaging and branding.
• When you choose to work with us, we promise that your career will transform. Our motto is to improve by 1% every day, and you will have access to world-class marketing coaches.
  
  

What Success Look Like In This Role

• Your first thought (every day) is, ‘How can we get more trial accounts?’
• You execute and take massive action quickly.
• You are curious about what works and why.
• You are focused on getting results and a return on investment.
  
  

Key Responsibilities

• Executing marketing campaigns and ideas.
• Manage Social Media.
• Collaborating with others to drive growth.
• Managing PPC campaigns on all major search engines.
• Ensuring clear KPIs are established and adhered to for marketing programs and effectively tracking and reporting on the initiatives.
• Do/coordinate videos for testimonials, case studies, and product updates.
• Manage external contractors.
• Developing brand-focused and product-focused marketing campaigns.
• Taking the initiative to be creative and ambitious for all marketing campaigns.
  
  

Your Skills And Experience

• Bachelor’s or master’s degree in marketing or a related field is ideal.
• Min 3 years of experience.
• Solid knowledge of customer psychology.
• Proven working experience in digital marketing, ideally within the software industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email and social media.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Solid knowledge of website and marketing analytics tools.
• Experience in setting up and optimising PPC campaigns on all major search engines.
• Communication: Excellent written and verbal communication skills.
• Creativity: Strong creative thinking and problem-solving abilities (find different ways to solve problems / achieve results).
• Analytical Skills: Ability to analyse data and derive actionable insights.
• Time Management: Strong organisational skills and the ability to manage multiple projects simultaneously.
  
  

Our Team Values

• Customer First: Whatever you do, it must help the customer before all else. Prioritise the needs and satisfaction of the customer in all of your actions.
• Own It with Professional Pride: Responsibility is a choice, and we must choose it every day. Whatever task, decision, or action you take, own the outcome completely.
• Attack the day: Turn up with energy, focus and determination. Meet challenges head on and get things done.
• 1% Better Everyday: Growth isn’t optional—it’s essential. We are either growing or dying - push yourself to grow and learn every day.
  
  

Role Details

• Hybrid working: 3 days in the office, 2 days from home.
• Office Location: 2 minutes walk from Sevenoaks train station.
• (30 minutes by train from London Bridge, Charing Cross, and Waterloo).
• Culture: Great Team Vibe - We Get Stuff Done.
• Pedigree: Serial Entrepreneurial Founding Team.
  
  

Why Join Us?

Working with us can accelerate your career and give you the opportunity to work with world-class people. We’re a team that loves what we do, and we all thrive on our ability to make an impact.

We focus on personal growth and give enough space for team members to gain more responsibility as they grow.

If you're ready to take on a leadership role in a dynamic environment, we encourage you to apply and join us in shaping our growth journey.