Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Reading – 1 day a week in office

Salary: £35,000 - £45,000 + Bonus

Hays Marketing Reading are pleased to be working with a local business that specialises in delivering a vast portfolio of outdoor events from music festivals and concerts to more bespoke events to private landowners.

The company is looking for a Digital Specialist with hands-on experience directly managing PPC campaigns and budgets on Meta and Google platforms.

Responsibilities:

1. PPC advertising
2. Platform integration
3. Technical SEO
4. Website optimisation
5. Analytics reporting
6. Keeping up-to-date with the latest PPC / SEM trends
7. Building regular performance reports
8. Conversion rate optimisation

The Candidate:

1. 2 years’ hands-on experience directly managing PPC on Meta & Google
2. Have previously managed paid media budgets
3. Know Meta Business Manager, Google Ads Manager and Google Analytics
4. A great depth of knowledge when it comes to integrating online platforms to optimise workflows, reporting and analytics
5. Be confident in analysing data to drive key marketing decisions, whether it's to understand the audience, or explore if your campaigns are delivering value
6. Good copywriting skills
7. Be highly organised in order to meet deadlines, whilst also being able to be reactive where required.
8. PPC experience with TikTok, Spotify, YouTube

This is a great opportunity to work in a really exciting sector for a business that values and rewards their staff with some great perks including:

1. Regular team socials
2. Group and individual bonus schemes
3. Clear career progression

Reference: #4569104 - Thomas Medcalf