Digital Marketing Specialist

ALK-Abelló A/S; Reading; On-site; GBP 30,000 - 45,000; Full time

Job summary

A global healthcare company in Reading seeks a Digital Marketing Specialist to enhance digital presence and drive healthcare professional engagement strategies. The role involves managing digital channels and collaborating with international teams to optimize campaigns. Candidates should have a degree and 1–2 years of marketing experience, preferably in pharmaceuticals. Strong communication skills are essential, along with knowledge of digital tools.

Qualifications

• 1–2 years of marketing experience, ideally in pharmaceuticals.
• Strong knowledge of digital channels and tools.
• Proficient in written and spoken English.

Responsibilities

• Define and implement digital marketing strategies.
• Engage healthcare professionals through digital channels.
• Track KPIs and provide actionable insights.

Skills

Digital marketing

Data analysis

CRM usage

Communication

Team collaboration

Education

Bachelor's or Master's degree

Tools

Veeva Promomats

Veeva CRM

Microsoft Office

Job description

ALK is a global leader in allergy solutions, dedicated to improving the lives of people living with allergies through prevention, diagnosis, and treatment. With a strong international presence, ALK combines scientific innovation with a patient-first mindset. Global IT and Marketing teams play a key role in bringing this vision to life by delivering modern, digital-first strategies and tools that enhance customer engagement and create new opportunities for growth.

About the role

We are looking for a Digital Marketing Specialist to strengthen ALK’s digital presence and help drive our omnichannel marketing strategy, with a strong focus on engaging healthcare professionals (HCPs). In this role, you will manage and optimize ALK’s digital channels, ensuring a seamless customer experience across all touchpoints.

Working closely with local and international teams, you will co-create, implement, and continuously improve digital campaigns. Your work will directly contribute to optimizing HCP engagement, expanding prescriber networks, and supporting business growth.

Key responsibilities

• Define and implement digital elements of ALK’s strategies in collaboration with cross-functional (international) teams.
• Translate omnichannel strategies into tactics across CRM, websites, email, and social media to engage HCPs effectively.
• Tailor digital messaging to HCPs at different stages of their journey, from awareness to expertise.
• Drive lead generation and lead nurturing to expand ALK’s HCP network and prescriber base.
• Track KPIs and campaign impact, turning data into actionable insights for marketing, medical, and sales teams.
• Maintain high-quality standards for digital data management and storage.
• Operate in compliance with pharmacovigilance and promotional regulations (ABPI).
• Bachelor’s or Master’s degree.
• 1–2 years of marketing experience, ideally within the pharmaceutical industry.
• Experience with Veeva Promomats and Veeva CRM (preferred).
• Strong knowledge of digital channels, tools, and emerging technologies (including AI).
• Structured, organized, and detail-oriented approach.
• Flexible, pragmatic, and hands-on attitude.
• Strong communication skills, able to simplify digital concepts for non-technical audiences.
• Team player with an independent, responsible work style.
• Proficient in Microsoft Office.
• Excellent written and spoken English.
• Familiarity with pharmaceutical promotion regulations.

This is your chance to be part of a global leader in allergy treatment while contributing to the transformation of how we engage healthcare professionals digitally. You’ll work in a collaborative, international environment where your ideas and skills will directly impact our growth and innovation.