Digital Marketing Specialist

JR United Kingdom; Preston; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in shipping and logistics is looking for a Digital Marketing Specialist in Preston. In this role, you'll manage CRM operations, email marketing, and campaign analytics to drive performance. If you have a passion for data-driven marketing and thrive in a fast-paced environment, this role is for you!

Qualifications

• 2+ years of experience in CRM management, email marketing, and campaign analytics.
• Strong analytical skills and A/B testing experience.
• Proficiency with tools such as HubSpot, Salesforce, and Google Analytics.

Responsibilities

• Manage and optimise CRM platforms for campaign execution and customer engagement.
• Plan and deliver email marketing campaigns from segmentation to performance tracking.
• Conduct A/B testing and report on key metrics.

Skills

CRM management

Email marketing

Campaign analytics

A/B testing

Analytical skills

Digital marketing fundamentals

Tools

HubSpot

Salesforce

Google Analytics

Mailchimp

Klaviyo

Job description

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Digital Marketing Specialist, preston, lancashire

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Client:

The Candidate Recruitment Agency

Location:

preston, lancashire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

This is an exciting opportunity to join a fast-growing, multi-brand business operating in the shipping, logistics, and print industries. With a strong UK and Ireland presence and backed by a larger international group, the company is known for its innovation, customer-first ethos, and collaborative culture. They manage a portfolio of well-known brands and offer a dynamic working environment that encourages new ideas and personal growth.

The business is looking for a data-driven, detail-oriented Digital Marketing Specialist to take charge of CRM operations and email marketing campaigns across multiple brands. This role is ideal for someone who thrives in a varied, fast-paced setting and enjoys digging into data to improve campaign performance. The successful candidate will be a key player in delivering effective digital strategies, contributing to both tactical execution and broader marketing planning.

What you will be doing...

• Manage and optimise CRM platforms (e.g., HubSpot, Salesforce) for campaign execution and customer engagement
• Plan and deliver email marketing campaigns—from segmentation and automation to performance tracking
• Conduct A/B testing and report on key metrics (open rates, conversion rates, etc.)
• Develop and refine content for emails, social media, and digital platforms
• Collaborate with the wider marketing team to ensure campaigns align with strategic goals
• Maintain and update customer databases to enable smart targeting and personalisation
• Stay up to date with trends in digital marketing, email automation, and CRM innovation

What you’ll need…

• 2+ years of experience in CRM management, email marketing, and campaign analytics
• Proficiency with tools such as HubSpot, Salesforce, Google Analytics
• Solid understanding of digital marketing fundamentals (SEO, PPC, social media)
• Strong analytical skills and A/B testing experience
• Excellent communication skills and a keen eye for detail
• Experience with platforms like Mailchimp or Klaviyo is a plus

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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