Digital Marketing Specialist

JR United Kingdom; Milton Keynes; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to enhance their national media campaigns. This role involves collaborating with creative teams and agencies to optimize marketing strategies for product launches in the luxury automotive sector. With a hybrid working model and modern facilities, this position offers a fantastic opportunity for career growth while working with a prestigious brand. If you thrive in a fast-paced environment and have a passion for digital marketing, this role is perfect for you.

Benefits

Onsite café

Free parking

Personal laptop

Long-term career progression

Qualifications

• Proven experience in marketing, preferably in luxury automotive.
• Strong understanding of digital marketing channels and analytics.

Responsibilities

• Support the Digital Brand Marketing Manager in campaign development.
• Collaborate with teams to deliver impactful marketing campaigns.

Skills

Digital Marketing

Campaign Management

Data Analysis

Social Media Marketing

Creative Collaboration

Budget Management

Job description

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Client:

Hays

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Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Role: Digital Marketing Specialist
Reports to: Head of Marketing
Duration: 12 months FTC
Salary: £35,000 - £40,000 pa / £19 - £25 per hour
Hours: 35 hours per week, Monday - Friday 09:00 - 17:00
Location: 3 days in Tongwell, 2 days from home

Your New Role:

In this role, you will be responsible for supporting the Digital Brand Marketing Manager with the development, delivery, and optimisation of national media campaigns to support sales objectives for key business areas such as Product Launches and Top End Vehicles.

You'll also:

• Collaborate with the creative team, media agencies, and external partners to deliver campaigns across digital, social, outdoor, experiential, and broadcast platforms.
• Maximise media efficiency through appropriate media planning and exploit new media opportunities.
• Contribute to creative and media process development, working closely with agencies.
• Collaborate with internal teams to align marketing strategies with business goals.
• Leverage analytics to drive insights and optimise digital campaigns.
• Ensure brand consistency and campaign efficiency with the Region Europe Content Hub Team.
• Monitor and analyse campaign performance, using data to optimise initiatives.
• Provide reports and presentations to senior management on campaign effectiveness and ROI.
• Support budget control and financial administration processes.

What You'll Need to Succeed:

• Proven experience in marketing, preferably in luxury automotive or premium consumer goods.
• Success in delivering impactful marketing campaigns, especially paid media and product launches.
• Strong understanding of digital marketing channels including VOD, social media, and experiential marketing.
• Knowledge of marketing funnel and customer journey alignment.
• Experience with data analysis and reporting dashboards.
• Experience managing creative and media agencies.
• Attention to detail, organisational skills, and ability to manage multiple projects.
• Analytical mindset with curiosity to measure, test, and optimise results.
• Ability to thrive in a fast-paced environment.
• Advanced presentation and negotiation skills at a senior level.

What You'll Receive in Return:

• Opportunity to work with a leading automotive brand.
• Modern facilities at the refurbished Tongwell headquarters, with amenities like an onsite café, hot desks, and free parking.
• Technology: personal laptop for contingent workers.
• Hybrid working model: 3 days remote, 2 days in-office.
• Silent Room for prayer or reflection.
• Long-term career progression potential.