Digital Marketing Specialist

Be Applied Ltd; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a talented Digital Marketing Specialist to enhance their digital presence. This role involves overseeing website management, leading social media strategies, and optimizing email marketing efforts to drive engagement and brand awareness. The successful candidate will work closely with the Head of Marketing and contribute to innovative marketing initiatives. With a focus on collaboration and creativity, this position offers a unique opportunity to impact the company's growth and success in a dynamic environment. Join a team that values diversity and fosters a culture of respect and inclusion.

Benefits

Matched Pension Contributions

Private Healthcare Scheme

Life Assurance

Long-term Sick Cover

38 Annual Leave Days

Family-friendly Policies

Employee Benefits Trust

Wellbeing Initiatives

Regular Socials

Qualifications

• Over two years of B2B marketing experience in-house or at an agency.
• Outstanding attention to detail and copywriting skills.

Responsibilities

• Manage website updates and content uploads to enhance user experience.
• Lead social media strategy and optimize email marketing campaigns.

Skills

B2B Marketing

Copywriting

Project Management

Attention to Detail

Fluent English

Education

Undergraduate Degree (2.1 or higher)

CIM Qualification

Job description

Location Hybrid · United Kingdom (multiple locations) Frome · London

Seniority Mid-level

• Closing: 3:30pm, 26th Mar 2025 GMT

Job Description

Are you interested in playing a key role within a driven, dynamic and award-winning international consultancy? To support our ambitious growth plans, we are looking to recruit a talented Digital Marketing Specialist to take ownership of CIL’s digital marketing channels and drive innovation in our online strategy.

About CIL

CIL is an international strategy consultancy focused on providing value creation, transactional support and advanced analytics to management teams and investors. By blending deep cross-sector expertise with nearly four decades of experience, CIL produces market trusted research that delivers value for the long-term. We work across a wide range of sectors, including healthcare, technology, financial services, consumer & retail, business services and many others.

Like all consulting firms, we are only as good as our people. To continue our success, we are looking to recruit a Digital Marketing Specialist to support the Head of Marketing in driving forward the marketing function at CIL.

The role

Team structure & reporting lines

The successful candidate will work within CIL’s Marketing team, which is led by the Head of Marketing and overseen by the Senior Partner – both based in the UK. This role is integral to driving CIL’s digital marketing strategy and ensuring a strong, consistent online presence. It will report directly to the Head of Marketing.

Core responsibilities

1. Website management – Overseeing updates, content uploads, and ongoing enhancements to CIL’s website to improve user experience and engagement.
2. Email marketing – Managing CIL’s e-marketing programme, optimising email campaigns, and increasing engagement rates.
3. Social media strategy – Leading content planning and execution across CIL’s corporate social media channels and supporting Partners in developing their LinkedIn presence.
4. Digital advertising – Managing paid digital campaigns across LinkedIn and other relevant platforms to support brand awareness and lead generation.
5. Reporting & analytics – Tracking and measuring digital performance, providing insights and recommendations to improve effectiveness.
6. Taking part in broader CIL activities – we encourage all of the team to get involved in things outside of the ‘day job’.

As the successful candidate learns more about CIL, our services and clients, there will be the opportunity to increasingly drive initiatives themselves within the CIL Marketing team – actively suggesting and executing marketing, recruitment, or brand awareness campaigns. Our strong international and sector growth means there are increasing opportunities to support marketing efforts in those countries or in particular sectors of interest to the candidate.

Working for CIL

We have two offices in the UK – one in London and one in Frome, near Bath. Our London office is based in the heart of The City near Bank / St Pauls, and within easy commuting distance of most parts of London. Our Frome office is located in beautiful Somerset and offers the same great career experience but from a base in the countryside. We also have offices in the USA (Chicago), France (Paris) and Germany (Munich).

It is expected that this role can involve a mixture of home and office working (three days per week in the office), although we think the successful candidate would probably benefit from more office time initially to help them get up the curve. We are open to the candidate being based in either our London or Frome office.

What CIL people are like

We have a team of ~200 highly qualified, highly skilled people across our five offices. Successful CIL people share some key attributes:

1. Strong academic background
2. A ‘growth mindset’ when it comes to problem solving
3. Motivation and ambition, able to stand on their own two feet
4. Strong team working and people skills
5. Outstanding numeracy, written and verbal communication skills
6. Humility and quiet self-confidence
7. A keen sense of humour and broad shoulders
8. Outstanding attention to detail

Salary and benefits

Competitive base salary and participation in our company bonus scheme

Matched pension contributions of 5% of base salary

Support to undertake training relevant to your role

Option to join company private healthcare scheme through Vitality

Life assurance and long-term sick cover

Hybrid working, with a guideline of spending at least 80% of your time in-office for first six months and 60% of time in-office beyond that

Option to take up to 38 annual leave days per year, consisting of:

1. 25 standard annual leave days
2. 8 bank holidays (employees have flex to ‘swap’ up to two bank holidays to observe religious or cultural events that are important to them)
3. Up to 5 additional days of unpaid leave
4. Option to request an extended period of unpaid leave (e.g. for a sabbatical) once you have been with the company for 2 years or more

CIL operates an Employee Benefits Trust (EBT) which gives employees the opportunity to buy into the equity of the business. Specific eligibility criteria and timings are set out on our intranet, but at a high-level CIL employees are entitled to share options:

1. Having spent >2 years as an Operations team manager; or
2. Having spent >6 years as an Operations team member

Family-friendly policies, including:

1. Paid leave for employees undergoing fertility treatment or employees whose partner is undergoing treatment
2. Enhanced parental leave for birth parents and non-birth parents
3. Various wellbeing initiatives (access to personal online coaching via Sanctus, access to our EAP)
4. Regular socials including our summer and winter parties

Qualification Criteria

We have strict qualification criteria for this role. These are:

1. Have over two years of previous B2B marketing experience in-house or at an agency.
2. Outstanding attention to detail, copywriting, and proofing skills.
3. Experience managing and delivering multiple projects at once.
4. 2.1 or higher undergraduate degree from a top university or CIM qualification.
5. Completely fluent written and spoken English – other languages an advantage.
6. At the time of starting their employment, the successful candidate must have the right to work in the UK.

We encourage candidates from all backgrounds to apply. CIL commits to creating and maintaining a culture where every employee feels included and respected; to countering discrimination through our recruitment and training processes and our interaction with other stakeholders; and to celebrating the diverse contributions of all our employees and stakeholders.