Digital Marketing Specialist

Info Resume Edge; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company is seeking a creative and data-driven Digital Marketing Specialist to enhance brand awareness and drive customer acquisition. The role involves planning and executing digital marketing campaigns, measuring performance, and collaborating with teams to optimize the user experience. Ideal candidates will have a strong background in online marketing and analytical skills, with a Bachelor's degree in Marketing or related fields.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of online marketing concepts and best practices.
• Analytical mindset with excellent communication skills.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Measure and report performance against goals (ROI and KPIs).
• Collaborate with internal teams to optimize user experience.

Skills

SEO

SEM

Email Marketing

Social Media

Display Advertising

Analytical Thinking

Communication

Interpersonal Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Google Ads

Google Analytics

Meta Ads Manager

HubSpot

WordPress

Job description

We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition.

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Manage and maintain the company's website and social media presence
• Brainstorm new and creative growth strategies through digital marketing
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Manage online content and update website with fresh and relevant content

Requirements and Skills:

• Proven experience as a Digital Marketing Specialist or similar role
• Strong understanding of current online marketing concepts, strategy, and best practices
• Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns
• Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platforms
• Knowledge of web design and content management systems (e.g., WordPress)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Bachelor's degree in Marketing, Communications, or related field