Digital Marketing Specialist

OPPO; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

OPPO is searching for an innovative Digital Media Specialist to enhance their European business through strategic account management. This role involves crafting and executing digital media strategies across multiple channels. Applicants should bring strong analytical and creative skills, experience in consumer-facing marketing in the UK, and a passion for social media.

Qualifications

• Experience in branding/marketing execution in the UK.
• Experience in product launches and media communications.
• Eligible to work in the UK.

Responsibilities

• Develop and execute digital media plans across multiple channels.
• Lead social media strategy and execution.
• Monitor campaign performance and provide actionable insights.

Skills

Creativity

Analytical skills

Problem-solving

Communication

Cross-departmental coordination

Tools

Google Analytics

Meta Ads Manager

Job description

OPPO is a global pioneer in innovative technology with a relentless purse for aesthetic perfection. At OPPO, we are committed in creating cutting-edge technologies that empower people in an increasingly connected world. Being the 5th largest smartphone manufacturer in the world, today OPPO operates in over 40 countries with an extensive global network of 6 research institutes, 4 R&D centres, 1 global design hub, and more than 40,000 employees. We are now looking for a passionate, motivated individual to join our team and make pivotal impacts to OPPO’s European business via strategic group accounts and direct channels.

Job Responsibilities

• Develop and execute comprehensive digital media plans across multiple channels, including social, display, search, video, and programmatic.
• Lead the development of social media strategy in collaboration with the agency; oversee execution to achieve yearly objectives.
• Work closely with sales, marketing, creative, and media buying teams/agencies to align campaign goals, target audience definitions, and messaging.
• Contribute to original user research and conduct market and competitor analysis to inform digital strategy.
• Monitor campaign performance and provide actionable insights and recommendations for ongoing optimization.
• Use digital analytics tools (e.g., Google Analytics, Meta Ads Manager, DSP dashboards) to evaluate campaign effectiveness and drive e-store performance.
• Support the creation of reports and presentations for internal stakeholders and external partners.

Requirements

• Passion for social media, creativity, and experimenting with new formats.
• Strong execution, cross-departmental coordination and communication skills
• Business experience in local consumer-facing branding/marketing execution in the UK.
• Experience in Industry-Digital 3c, mobile communication, technology/FMCG/finance/e-commerce industries.
• Experience in complete planning and execution of product launches/media communications/user events and in leveraging resources to achieve project objectives
• Excellent analytical, problem-solving, and communication skills.
• Eligible to work in the UK.