Digital Marketing Specialist

NQC; Hythe; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A growing software company is seeking a Digital Marketing Specialist to join their vibrant team in Manchester. The role focuses on developing and executing digital marketing strategies and optimizing campaigns. Ideal candidates will have experience in SEO, social media management, and data analysis. The position offers a competitive salary and a hybrid working model that promotes work-life balance.

Benefits

Competitive salary package

Hybrid working policy

Private pension/salary sacrifice schemes

25 days holiday + bank holidays

Enhanced Maternity and Paternity Leave

Health Cash Plan

Learning & Development through Udemy

24/7 Access to a Virtual GP

Life Assurance (4 x Salary after 6 months)

Employee discounts and wellbeing platform

Company socials & events

Qualifications

• Proven experience in a digital marketing role with a strong portfolio.
• Experience managing social media campaigns.
• Strong analytical skills with data interpretation capabilities.

Responsibilities

• Develop and manage digital marketing strategies.
• Execute web strategy and optimize SEO.
• Plan and execute paid search campaigns.

Skills

SEO best practices

Google Analytics

Social media management

Email marketing

Data analysis

Education

Bachelor's or Master’s degree in Marketing, Communications, Business

Tools

HubSpot

Google Ads

SEMrush

Ahrefs

Job description

NQC is a successful and growing software company specialising in supply chain risk management platforms. We’re in the ‘Tech for Good’ space, providing online web platforms which are in use by some of the largest organisations across a number of industries.

Based in central Manchester, NQC offers a supportive working atmosphere within a diverse team of people. We work on a hybrid model and regularly meet up outside of the office for team socials and company events. This is an opportunity to work on globally recognised technology solutions used by major brands throughout the world, and become part of an exciting long term plan for sustainability, and a better future.

About Your New Role

As part of our continued growth, we are seeking a highly motivated and experienced Digital Marketing Specialist to join our vibrant marketing team. The ideal candidate will be a results-driven individual with a strong understanding of the digital landscape, capable of developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement. This role requires a blend of strategic thinking, hands-on execution, meticulous data analysis, and effective project management.

Key Responsibilities

As a Digital Marketing Specialist, you will be required to undertake the following responsibilities as part of your day to day activities:

• Digital Marketing, Strategy, and Planning:
• Develop, implement, and manage comprehensive digital marketing strategies which align with overall business objectives.
• Conduct thorough market research and competitor analysis to identify opportunities and inform strategy.
• Define key performance indicators (KPIs) and measurable objectives for all digital marketing initiatives.
• Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.
  
  

Web Strategy and SEO:

• Develop and execute a robust web strategy to optimise user experience, conversion rates, and overall website performance.
• Conduct comprehensive keyword research to identify high-value search terms and inform content strategy.
• Implement on-page SEO best practices (meta descriptions, title tags, heading structures, internal linking).
• Monitor website performance using tools like SEMrush, Google Analytics and Google Search Console, and identify areas for improvement.
• Stay up-to-date with SEO algorithm changes and adapt strategies accordingly.
  
  

Digital Campaign Execution:

• Plan, execute, and optimise paid search campaigns to maximise ROI. This includes keyword selection, ad copy creation, bidding strategies, and landing page optimisation.
• Develop and manage engaging social media content calendars and campaigns across relevant platforms. Monitor social media trends and engage with the online community.
• Collaborate with our product marketing specialist to develop high-quality, SEO-friendly content (blog posts, articles, whitepapers, videos, infographics) that resonates with target audiences.
• Design, build, and deploy effective email marketing campaigns within HubSpot, using marketing automation platforms. Segment audiences and personalise content for optimal engagement.
• Plan and manage display advertising campaigns across various networks.
  
  

Data Analysis and Reporting:

• Track, analyse, and report on the performance of all digital marketing campaigns using analytics tools.
• Provide regular, insightful reports on key metrics, identifying trends, opportunities, and areas for optimisation.
• Develop actionable recommendations based on data analysis to improve campaign performance and achieve business goals.
• Conduct A/B testing on various digital elements (ad copy, landing pages, email subject lines) to optimise results
  
  

Project Management and Collaboration:

• Manage multiple digital marketing projects simultaneously, ensuring timely and within-budget delivery.
• Collaborate effectively with internal teams (sales, product, design) and external agencies/vendors to ensure integrated marketing efforts.
• Monitor budgets and allocate resources efficiently across various digital channels.
  
  

As a dynamic organisation, NQC Ltd. may require for an employee’s duties to vary from time to time. The post holder acknowledges that they may be required to work flexibly and undertake other reasonable duties relevant to the role, within the scope of, and proportionate to, the nature of the post.

Requirements

To be successful for this role, you will ideally meet the following requirements:

• Desirable: A Bachelor's or Master’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in a digital marketing role, with a strong portfolio of successful campaigns.
• In-depth knowledge and hands-on experience with SEO best practices and tools (e.g., Google Search Console, SEMrush, Ahrefs).
• Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms.
• Demonstrable experience managing social media campaigns across various platforms.
• Experience with email marketing and CM platforms, ideally with HubSpot
• Strong understanding of content marketing principles and lead generation strategies.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Exceptional written and verbal communication skills.
• Strong project management and organisational skills with the ability to prioritise and meet deadlines.
• Self-motivated, proactive, and a continuous learner.
  
  

Key Competencies

• Is consistently motivated, committed and able to perform duties in all situations.
• Communicates and receives ideas, views and information to achieve understanding.
• Champions NQC’s values and consistently acts in a principled, open and conscientious manner, challenging unacceptable behaviour.
• Plans and prioritises activities and resources to maximise performance and minimise errors.
• Thinks creatively and embraces opportunities for change.
• Works collaboratively with cross-functional teams and acts as a team player while supporting colleagues.
  
  

Benefits

• Competitive salary package
• Hybrid working policy of 60% office-based
• Private pension/salary sacrifice schemes
• 25 days holiday (Increasing with service) + bank holidays
• Enhanced Maternity and Paternity Leave
• Health Cash Plan
• Learning & Development through Udemy platform
• 24/7 Access to a Virtual GP
• Life Assurance (4 x Salary after 6 months)
• YuLife: employee discounts and wellbeing platform
• Company socials & events