Digital Marketing Specialist

JR United Kingdom; England; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player in the EdTech sector is seeking a Senior Content/Marketing Executive to lead their content strategy. This role is perfect for someone who thrives in a dynamic environment and is passionate about creating engaging, audience-focused content. You will work closely with various teams to enhance brand awareness and drive engagement through innovative campaigns. This opportunity not only allows you to take ownership of key strategies but also offers a competitive salary and a collaborative work atmosphere, making a significant impact on the company's growth and outreach efforts.

Qualifications

• 3+ years of experience in digital content marketing strategies.
• Proficient in creating multimedia content like videos and infographics.

Responsibilities

• Collaborate with marketing, sales, and design teams to enhance content strategy.
• Manage multiple projects and deadlines effectively in a fast-paced environment.

Skills

Content Marketing Expertise

Content Creation

SEO & Analytics

Strategic Thinking

Multi-Channel Distribution

Collaboration & Communication

Project Management

Industry Knowledge (EdTech, SaaS, Compliance, Education)

Tools

Google Analytics

Job description

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Hybrid: office based in Cheshire

Company

Our client is a leading organisation in the EdTech space, currently partnering with over 3000 schools. They started as a team of two passionate about simplifying and improving education compliance. They offer a web-based tool that aids schools in managing a vast number of tasks, including health and safety, estate management, staff training, reporting, budget management, and many more.

This cutting-edge piece of tech has massively helped schools and aided them in driving performance, cutting costs, and improving education.

Due to their successes, they have created a brand-new position as a Senior Content/Marketing Executive, as they are looking to drive the outreach of this tool.

Role

This role offers an exciting opportunity to work alongside the Head of Marketing to improve processes and content strategy and drive creativity for a growing EdTech company. You'll use your content creation, marketing, and analytics expertise to craft compelling campaigns, collaborating with sales, product, and design teams to drive engagement and brand awareness.

If you thrive in a fast-paced environment and love creating impactful, audience-focused content, this is the role for you!

Skillset required:

1. Content Marketing Expertise – A minimum of 3 years' experience leading digital content marketing strategies
2. Content Creation – Create compelling multimedia content (videos, infographics, webinars)
3. SEO & Analytics – Use Google Analytics, SEO best practices, and performance tracking to optimise content
4. Strategic Thinking – Understand audience personas and craft targeted messaging
5. Multi-Channel Distribution – Distribute content effectively across digital platforms for lead generation
6. Collaboration & Communication – Work closely with sales, product, design teams and stakeholders
7. Project Management – Manage multiple projects, deadlines, and priorities effectively
8. Industry Knowledge – Experience in EdTech, SaaS, Compliance, or Education sectors is a plus

Rewards

This is a fantastic opportunity to take ownership of a key content strategy within a growing company. In return, you’ll benefit from a competitive salary, a dynamic and collaborative work environment, and the chance to impact audience engagement and brand growth.