Digital Marketing Specialist

Info Resume Edge; City of Westminster; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading marketing firm in the United Kingdom is looking for a creative and data-driven Digital Marketing Specialist. You will develop, implement, and manage marketing campaigns that promote the brand and enhance awareness in the digital space. Key responsibilities include executing campaigns across multiple platforms, measuring performance, and collaborating with teams to optimize user experience.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of online marketing concepts and best practices.
• Analytical mindset and critical thinking.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Measure and report performance of digital marketing campaigns.
• Collaborate with teams to create landing pages and optimize user experience.

Skills

Digital marketing strategies

SEO/SEM

Email marketing

Social media marketing

Analytical skills

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Meta Ads Manager

HubSpot

WordPress

Job description

Digital Marketing Specialist

We are looking for a creative and data-driven Digital Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our brand and products/services. You will play a major role in enhancing brand awareness within the digital space and driving website traffic and customer acquisition.

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, SEM, email, social media, and display advertising
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Manage and maintain the company’s website and social media presence
• Brainstorm new and creative growth strategies through digital marketing
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Manage online content and update website with fresh and relevant content

Requirements and Skills:

• Proven experience as a Digital Marketing Specialist or similar role
• Strong understanding of current online marketing concepts, strategy, and best practices
• Experience with SEO/SEM, email marketing, social media, and/or display advertising campaigns
• Proficiency in tools such as Google Ads, Google Analytics, Meta Ads Manager, HubSpot, or similar platforms
• Knowledge of web design and content management systems (e.g., WordPress)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Bachelor's degree in Marketing, Communications, or related field