Digital Marketing Specialist

Beyond The Book; Charlbury; Hybrid; GBP 32,000 - 38,000; Full time

Job summary

A digital consultancy in Charlbury is seeking a Digital Marketing Specialist to take charge of their marketing strategy. The role offers full autonomy and is focused on enhancing brand visibility through various digital channels. Ideal candidates will possess relevant digital marketing experience and a passion for content creation. This is a full-time, hybrid position with benefits including career development and 25 days leave.

Benefits

Career development and training

25 days annual leave

Private health scheme

Access to mental health support

Work from home 2 days a week

Qualifications

• Experience in a digital marketing role with ownership of strategy.
• Hands-on experience in social media management and campaign reporting.
• Passion for content writing targeting B2B audiences.
• Experience in SEO, content optimization, and using SEO tools.

Responsibilities

• Elevate the brand and increase visibility in the market.
• Manage and deliver digital and content strategy across channels.
• Monitor and report on key marketing metrics.

Skills

Digital marketing strategy ownership

Social media management

Content creation for B2B

SEO and keyword research

Email marketing campaign management

Analytical reporting

Experience with Google Analytics

Tools

Ahrefs

SEMrush

Mailchimp

HubSpot

Sanity

Contentful

Job description

Are you a (Digital) Marketing Specialist looking to join a brilliant digital consultancy as they begin to grow their marketing team? This small, creative and ambitious team is doing great things for their ambitious clients, and they are looking for an internal Digital Marketer to shape, own and drive their own marketing. Please note that, although an agency, this role will be managing the marketing for the agency, not the clients. This is a permanent, full-time role with a salary of £32k-£38k DOE. This role is based in Charlbury, Oxfordshire and is hybrid with 3 days on-site per week. This is a great opportunity for someone who has passion, absolutely loves raising brand visibility through digital marketing and someone who wants to come in, own and shape a brand new role; the sky is the limit!

Please note, due to the location, you will need to drive to reach them.

The Client

A small, creative and ambitious team who are working with some incredible clients across sectors such as e-sports, pharma, FMCG, retail, to name a few. They work with clients who want to do things a little differently across both digital product and digital brand and can be anything from virtual event experiences to headless websites. This team is innovative and loves to try cool stuff, so if you love tech, this could be a great role for you. They are based in Charlbury, Oxfordshire and work in a hybrid way, so please only apply if you can commute 3 days per week. Our client loves to help people grow and develop in their careers, so this role has big career opportunities for the long-term.

The Role

As Digital Marketing Specialist, you will be their first marketer and your job will be to help them elevate their brand in the market, help them shout about the great work they are doing and get them on the map. They are working on some amazing projects with brilliant global clients, but they are busy doing the do, they need someone to champion them in the industry. They are looking for someone who can do this via a range of digital marketing channels and it will be for you to come in, see where they currently are with their marketing and develop a digital and content strategy that you will manage the delivery of across social media, website, email, SEO and any other channels you think appropriate. This is a great role if you love digital marketing, love to have full autonomy of your work and to be trusted to manage your own time and workload. If you don’t have all of the experience we need, but you are passionate and want to grow and develop, we still want to hear about you - this role can grow with you.

About You

• Experience working in a digital marketing role where you have had ownership of the digital marketing strategy, but you are very happy being hands-on in the delivery
• Experience in social media management; mostly leading on LinkedIn but also spotting opportunities on other channels. You will have experience in managing social media campaigns, posting content and reporting on campaign success
• A passion for content and able to write for a B2B audience across blogs, case studies, thought leadership (ideally you will have experience in writing for digital product or tech services, but we are open to this)
• Experience in SEO, keyword research, content optimisation and experience using some SEO tools
• Knowledge of digital PR and backlinks would be advantageous
• Email marketing experience – setting up email campaigns for prospects and clients and able to create content, manage the campaigns and reporting
• Strong experience in reporting on key metrics – this team will be relying on you to be the expert in digital marketing and so you will be providing regular campaign reports
• Experience using tools such as Google Analytics, Ahrefs, SEMrush, Figma, Mailchimp or HubSpot
• Experience using CMS systems such as Sanity or Contentful

Benefits include:

· Career development and training

· 25 days annual leave (plus public holidays and birthday)

· Pension Scheme, Private health scheme and access to mental health support

· WFH 2 days a week

· Head office based in a stunning rural location