Digital Marketing Specialist

SQA Group; Boston; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

Join SQA Group as a Digital Marketing Specialist and drive impactful demand generation campaigns. Collaborate with leadership and cross-functional teams to maximize marketing strategies using cutting-edge AI tools, optimizing HubSpot, and pioneering innovative SEO techniques. Be part of a dynamic team passionate about technology and community impact.

Benefits

Comprehensive healthcare benefits

Unlimited PTO

Flexible work environment

Continuous learning opportunities

Enhanced parental leave

Qualifications

• 3+ years of hands-on digital marketing experience with proven results.
• Experience in tech consultancy preferred.
• Proficiency in HubSpot or similar platforms.

Responsibilities

• Build and launch demand gen campaigns to support tech services.
• Maximize HubSpot for conversion-driving pipeline.
• Optimize SEO and implement next-gen strategies.

Skills

Demand Generation

Campaign Strategy

Digital Optimization

AI Tools Integration

SEO Strategy

Performance Analytics

Paid Media Management

CRM/Marketing Automation

Communication

Tools

HubSpot

Job description

*Only New England based candidates will be considered.

At SQA Group, we are a tech consultancy that helps companies become future-ready — amplifying their performance through the power of data, AI, and software engineering services. Now, we’re looking for a Digital Marketing Specialist who can power our demand generation engine, maximize our martech stack, and help contribute to marketing’s revenue-generating impact.

You’ll be the digital architect behind our B2B campaigns that stretch across our entire portfolio — from our award-winning data humanization services to emerging tech to digital innovation — infusing your demand gen prowess, marketing magic, and technical acumen into everything you build. This is a unique opportunity for you to not only work directly with leadership on augmenting our go-to-market impact, but also the chance for you to infuse the latest marketing techniques, tools, and AI innovations into your approach.

Reporting directly to our VP of Growth Strategy, and working cross-functionally with teams across Sales, Solutions, and Service Delivery, this role sits at the intersection of strategy and execution.

What You’ll Do:

Working in tight collaboration with our Strategy team — who will support you with marketing direction, content creation, design, campaign optimization, etc. — you’ll play a critical role in driving:

• Campaigns that Convert: Build and launch demand gen campaigns that support our entire suite of tech services. With a specific focus on conversion optimization, stand up campaigns that embed best practices around landing page design, A/B testing, form flow, and digital journeys to continuously improve conversion rates
• HubSpot Optimization: Maximize our HubSpot environment — from email automation to lead scoring to AI feature rollout — helping position it as a conversion-driving machine that fuels a marketing pipeline.
• Turn Search into a Superpower: Be our SEO & GAIO maverick, helping us optimize our digital footprint with next-gen SEO strategies and experiment with Generative AI for SEO (GAIO) to ensure we’re always found by the right audience.
• Champion AI-Driven Marketing: Identify how and where we can infuse AI into our marketing ecosystem, without compromising our desire for human-first content, from automating workflows to exploring emerging platforms to unlock creativity
• Develop High-Converting Campaign Assets: Partner with our content and design collaborators to craft compelling offers, messaging, and visuals that move leads through the funnel — from initial touchpoint to meeting booked
• Paid Media Strategy: Advise us on which paid strategies (LinkedIn, Google, podcasting) might make the most sense for our brand to drive traffic, lead gen, and conversion across our suite of services.
• Analytics & Performance Reporting: Support our desire for continuous improvement by making our work more visible, working in partnership with our Data Solutions team on identifying the right KPIs to track, dashboards to stand up, and marketing stories to unearth.

What You Bring:

• 3+ years of hands-on digital marketing experience, with proven results in demand gen, campaign strategy, and digital optimization
• Bonus if you’ve been working in tech and for services/consultancy firms
• Experience weaving AI tools into the marketing stack — from content ideation to campaign execution
• Understanding of best practices in SEO strategy, paid media, and performance analytics
• Experience managing paid media campaigns with a sharp eye for ROI
• Proficiency in HubSpot (or similar CRM/marketing automation platforms)
• Curiosity for emerging tech and a desire to work on the frontier of innovation
• Comfort working in a hybrid environment — able to collaborate virtually across teams while also thriving in periodic in-person office days
• A self-starter mindset with the ability to take ownership of projects, manage deadlines, and deliver results
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills, with the ability to distill complex ideas into clear, compelling marketing messaging

About Us

At SQA Group, we’re on a mission to bring together creative, passionate, spirited, kind-hearted, and purpose-driven individuals who want to have a positive impact on the communities they serve. We get to work with some of the most cutting-edge technologies — artificial intelligence, machine learning, automation frameworks, etc.— we get to partner with some of the most progressive organizations and help them drive velocity and, perhaps most importantly, we get to show up each day as our full selves. We get to explore new depths of our career and leadership with awesome people around us.

We are a team of pioneers, innovators, strategists, and builders. We believe in creating an environment that nourishes the growth mindset. And we believe you, and your inherent talents, will make us better.

SQA Group offers comprehensive healthcare benefits, unlimited PTO, work where YOU want (in office, home, hybrid), continuous learning and development opportunities, and enhanced parental leave. We can’t wait to get to know you!

Thank you for your interest in pursuing a career at SQA Group! SQA Group is an equal opportunity employer and supports workforce diversity. This job description is intended to describe the general nature and level of work being performed by the person assigned to this position. The primary duties and responsibilities above are intended to describe those functions that are essential to the performance of this job. This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. All requirements are subject to possible modification to reasonably accommodate individuals with a disability. All applicants have rights under Federal Employment Laws. Follow the link included here to view relevant postings by the EEOC.