Digital Marketing / Performance Marketing Manager

Select Appointments; Norwich; On-site; GBP 80,000 - 100,000; Full time

Job summary

A renowned e-commerce brand in Norwich is seeking a Head of Digital / Performance Marketing Manager to drive their paid media strategy. In this role, you'll optimize campaigns across multiple channels, leveraging your analytical skills and e-commerce experience. This is an excellent opportunity to make an impactful contribution in a high-growth environment while collaborating with a dynamic team.

Benefits

Competitive salary package

Career progression opportunities

Collaborative team environment

Qualifications

• Proven track record managing paid campaigns with significant budgets.
• Strong analytical mindset with GA4 proficiency.
• Detail-oriented and data-driven approach.

Responsibilities

• Own and manage all paid media channels.
• Monitor attribution and analytics to inform strategy.
• Continuously optimise conversion rates and performance.

Skills

Campaign management

Analytical skills

E-commerce experience

Data-driven decision-making

Tools

Google Ads

Meta Advertising

TikTok Ads

GA4

Job description

My client is an established and rapidly growing e-commerce brand with a strong market presence and ambitious growth plans. They are now looking for a performance marketing expert to take their digital channels to the next level.

This is a fantastic opportunity to join a profitable, forward-thinking business where your impact will be immediate and measurable.

The Role

As Head of Digital / Performance Marketing Manager, you'll be the driving force behind all paid digital activity. You'll own the strategy, execution, and optimisation of campaigns across multiple channels, working closely with internal teams to maximise ROI and fuel sustainable growth.

Key Responsibilities:

• Own and manage all paid media channels including Google Ads, Meta, TikTok Ads, and retargeting campaigns
• Monitor attribution, GA4 analytics, and marketing dashboards to inform strategy
• Continuously optimise conversion rates, user flows, and checkout performance
• Deliver weekly reporting on ROI, CAC, ROAS, and other key performance metrics
• Collaborate with SEO/Web and Campaigns/Social teams to align paid and organic growth strategies

What My Client is Looking For:

• Proven track record managing paid campaigns with significant budgets
• Strong analytical mindset with GA4 proficiency and attribution modeling experience
• E-commerce experience (essential)
• Detail-oriented, data-driven approach with commercial acumen
• Ability to translate data into actionable insights and growth opportunities

What's On Offer:

• Competitive salary package
• Opportunity to make a real impact in a high-growth business
• Collaborative team environment
• Norwich-based role
• Career progression opportunities

Interested? For a confidential conversation about this opportunity, please get in touch with Emma with your CV.