Digital Marketing & Performance Manager

Digital Marketing & Performance Manager

Guinness Open Gate Brewery London

Location: Covent Garden, London

Full time, permanent

Closing date: Sunday 4th May

About Us

The Guinness Open Gate Brewery London (GOGBL) is a new Guinness neighbourhood in London designed to promote brewing, food, retail, and culture. Covering 52,000 square feet of heritage buildings and a central courtyard in Covent Garden, GOGBL aims to be a key growth driver for Guinness, enhancing brand relevance and saliency among a new generation of drinkers. Guinness is experiencing significant growth, increasing by around 50% since 2019, and reaching historic levels in value, volume, and market share.

Location

Key features include:

• Iconic Guinness Gates as the main entrance, offering cultural impact in London.
• Restaurants, taproom, and bars with world-class food and beer.
• All-weather historic courtyard with a premium bar experience.
• Retail spaces including collaborations with brands.
• Rooftop dining and drinking experience with views of London.
• Brewery and beer tasting tours.
• Cultural events space equipped for meetings and conferences.

Responsibilities

• Ensure a flawless online experience for consumers booking tours.
• Develop and oversee paid media strategies, including asset approval and agency management, and lead the annual Connections Planning process.
• Manage CRM strategies, email approvals, and GDPR compliance.
• Coordinate website updates, improve user experience, and optimize based on analytics.
• Drive continuous optimization across all channels.
• Ensure communications comply with Diageo Marketing and Digital Codes and responsible marketing standards.
• Develop effective reporting systems.
• Manage the Digital Marketing & Ticketing Executive.
• Collaborate with the Marketing Manager on content needs for shoots.
• Work with the Culture & Partnerships Manager to update the website with event and partnership info, and enhance data capture opportunities.

Key Stakeholders

The role reports to the Head of Sales & Marketing, GOGBL, and manages the Digital Marketing & Ticketing Executive. Close collaboration is required with the wider Diageo teams, including Data & Technology, Legal, Media, and CRM.

Qualifications and Experience

• Proven experience in CRM, performance media, and UX, with a track record of managing multi-channel campaigns that are consumer-centric and deliver results.
• Experience in agency and budget management, especially for paid media.
• Hands-on experience with performance campaigns on platforms like Google and Meta.
• Experience with CRM platforms, ideally Salesforce.
• Ability to curate content suited to various channels and maintain brand consistency.
• Strong communication skills to explain technical concepts to non-technical stakeholders.
• Deep understanding of site, social media, media, and CRM analytics for optimization.
• Knowledge of creating seamless online consumer experiences and working with multiple stakeholders.
• Understanding of responsible marketing and GDPR regulations.
• Experience working with brands that have a distinct tone of voice.
• Experience with ticketing systems is preferred.

Working with Us

We value flexibility and encourage applicants to discuss their needs. Our benefits include:

• Competitive rewards and wellbeing activities
• Performance-based annual merit increases and bonuses
• Subsidized gym memberships
• Contributory pension scheme
• Share options

Our Purpose and Culture

We celebrate life daily and foster an inclusive environment where everyone feels valued. We believe diversity enhances our business and societal impact. Join us to be part of an organization committed to embracing and championing diversity across all aspects of our work.